Bluespire specializes in personalized engagement for life’s biggest decisions. We combine marketing strategy, technology and content to drive growth for clients in senior living, healthcare and financial services.
You’re in the people business. Specifically, alleviating uncertainty about the future. Give residents a reason to feel at home with you.
Feeling uneasy about your marketing? We’ll make sure it's in tip-top shape so you can continue keeping those you serve healthy.
Your marketing is more than the sum of dollars and cents. It’s about having a partner who understands your industry and customer.
A lot of work goes into ROI. It involves having a working thinking cap, how you gain a competitive advantage and finding your voice in the marketplace. So clear your proverbial throat. Because your brand is ready to speak.
What is every piece of your brand doing right now? Seriously, do you know? Bluespire offers easy-to-use dashboards that track, measure and report all marketing developed for your living brand.
Being content with your content is easy when you have access to thousands of articles in the Bluespire library. And we’ll help you plan, optimize and execute everything you need from it.
In senior living, sales success really creates wide-ranging success. It helps support the business, promote the residence itself, advocate for those who live there and more. To assist in developing sales capabilities to achieve this, we offer sales consulting and training.
Covenant Retirement Communities (CRC) approached Bluespire Marketing about developing a strategic sales and marketing partnership to help them address a significant decline in overall occupancy. CRC and Bluespire began planning what would be a three-year turn-around goal to get all of the communities above 90% occupancy.
American Airlines Federal Credit Union partnered with Bluespire to revamp its Owner Rewards membership program through an engaging, multi-purpose campaign that generated responses from more than 350 members.
LRGHealthcare and Bluespire worked together on developing a new website featuring refreshed content, an upgraded CMS and an improved mobile experience. The first six months showed promising data, including a 39% increase in page views and a 48% increase in mobile visits.
Founded in 1971 and opened in 1975, Westminster Canterbury Richmond was the first among Richmond, VA-area retirement communities to earn accreditation by the Continuing Care Accreditation Commission, an independent authority that evaluates all aspects of a CCRC. Its also been named “One of America’s Best” by New Choices Magazine and recognized with a host of awards for the many facets of their community.
September 16, 2015
Kimberly Tam, Digital Marketing Specialist
September 1, 2015
Jen Joly, VP Marketing, Brand and Creative Direction
August 27, 2015
Amy LaGrant, Gerontologist, Vice President of Account Strategy
Ready to be inspired? Or simply have a question? Get in touch with us by filling out those boxes down there—or give us a jingle at 800.727.6397 or 877.571.7743 for senior living.