Short-form Marketing Content Trend of the Future
MAY 21, 2013:
Brian Bierbaum, Vice President of Strategy and Growth
Social Media Content Marketing Marketing Strategy Online Marketing
Massively popular and low investment content creation platforms such as Tumblr, Pinterest, Vine and many other social networks have triggered the equivalent of an “evolutionary leap” in content marketing. We are moving away from long-form editorial content to a variety of short-form and increasingly visual formats such as video, imagery and infographics.
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Developing a Successful Facebook Strategy Around “Likes”
MAY 7, 2013:
Jason Douglas, Interactive Marketing Strategist
Social Media Marketing Strategy Online Marketing
Now that Facebook and other social media outlets are commonplace in company marketing strategies, there is debate over whether the quantity of “likes” or quality of “likes” is more important. Do the overall numbers or amount of interaction reign supreme?
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The Convergence of Health & Wealth Markets
APRIL 25, 2013:
Luke Anderson, Marketing Coordinator
Leadership Marketing Strategy
BlueSpire Strategic Marketing has always focused on the markets of “health and wealth” because they embrace similar strategies to engage consumers across the globe. For example, successful healthcare payers and providers teach consumers how to live healthier and longer, while financial institutions often teach consumers how to save enough money to support their families and plan for retirement.
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How to Calculate "The Impact Equation"
APRIL 17, 2013:
Jen Joly, Director of Marketing and Communications
Branding Marketing Strategy
If you've visited with BlueSpire employees at an industry marketing event recently, you may have noticed us giving away a book, “The Impact Equation: Are You Making Things Happen or Just Making Noise,” by The New York Times best-selling authors Chris Brogan and Julien Smith. The book describes how to deliver your messages for the greatest amount of impact.
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Facebook Home: Think Mobile Marketing to Reach More Consumers
APRIL 10, 2013:
Jason Douglas, Interactive Marketing Strategist
Social Media Content Marketing Marketing Strategy Mobile
BlueSpire's blog covers the topic of content marketing regularly because there's so much interest in fresh insights into the effective uses of content. One easy tip for content marketers is to “think mobile” because many consumers today no longer access content on computers; they're using phones and other mobile devices like the iPad, Kindle and Nook. This is why Facebook recently launched its new mobile software Facebook Home.
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