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3 Takeaways from the Cornerstone CU League Conference

OCTOBER 8, 2014: Kathy Meyer, Business Development Resource Manager/Tradeshow Manager
Marketing Strategy Tradeshows

My colleague Jen Joly and I had the pleasure of joining some great credit union marketers last week at the Cornerstone Credit Union League’s Marketing & Business Development Council Conference in Oklahoma City. We’ve highlighted a few of the main themes and key takeaways from the conference.

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5 ways to Engage Physicians in Marketing Initiatives

OCTOBER 6, 2014: Melissa Caravella, Senior Writer/Content Strategist
Branding Leadership Marketing Strategy

One of the questions we often hear from healthcare clients is, “how can we do a better job of engaging our physicians in marketing?” After all, physicians are essential to the patient experience, and yet, for a variety of reasons marketers often develop and implement marketing initiatives without strong physician engagement.

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Apple Pay: Why Should Financial Marketers Care?

SEPTEMBER 29, 2014: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Marketing Strategy Mobile Digital Engagement Technology

Apple Pay has garnered a significant amount of press coverage—from the exciting focus on mobile marketing and what it’ll mean for the future to the challenge that financial institutions face in allowing Apple to dictate the payments landscape. While we believe financial marketers have to care, we thought it would be interesting to dig into why they should care.

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“Analytics and Big Data and ROI...Oh My!” TrendLab Webinar

SEPTEMBER 16, 2014: Luke Anderson, Marketing Coordinator
Marketing Strategy Results Webinar Technology

BlueSpire Strategic Marketing presented the second part of its third installment in the TrendLab webinar series, “Analytics and Big Data and ROI…Oh My!” on Sept. 16. In case you were unable to attend, we’ve highlighted a few significant points and provided full audio and visuals from the webinar.

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“Healthcare Data for Healthy CRM & PRM” TrendLab Webinar

SEPTEMBER 10, 2014: Luke Anderson, Marketing Coordinator
CRM Integrated Marketing Marketing Strategy Targeting Webinar

BlueSpire Strategic Marketing presented the first part of its third installment in the TrendLab webinar series, “Healthcare Data for Healthy CRM & PRM” on Sept. 10. In case you were unable to attend, we’ve highlighted a few significant points and provided full audio and visuals from the webinar.

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