The ShareThis blog came out with some awesome findings this week. Their new study reveals that content sharing is on the rise, while also reminding us that email is still a relevant marketing medium. I'd like to comment on a couple of key details. more >>

The first time I heard someone say he was going to skin a Web page, I shuddered. But "skinning" in Web parlance means applying a design to a page or site. Turns out it has nothing to do with taxidermy. more >>

There are many ways of extending the value of your web content beyond the educational or entertainment value it already has. Great content acts as bait that attracts the masses and drives relevant traffic to your site and ultimately to your organization. more >>

What do you get somebody who already has everything? Certainly not another gift card! It’s estimated that 10% of the more than $80 billion spent on gift cards every year will never be redeemed. That’s $8 million dollars left in our pockets, drawers or stuck in the cushions of couches. more >>

As marketers, we all know building a one-to-one interaction with our target audience equates to increased response and engagement. Unfortunately, the reality is, very few organizations actually deliver message personalization at a useful level yet. With current technology and a solid strategy, we can dynamically stream website banner advertisements, customize website or landing page layouts, deliver website content, and personalize email and direct marketing campaigns making engagement with our customers more personalized, relevant, and beneficial for both the customer and marketer. more >>