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December 2010 Posts

2011 Social Media Resolutions for Financial Services and Healthcare

DECEMBER 31, 2010: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Social Media

Happy New Year from Priority! Whether you've been engaged with social media and could use a little makeover, or if you're just resolving to get started, here are a few resolutions to add to your list for January 1, 2011.

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Happy Holidays, Oprah's Favorite Things and Netflix

DECEMBER 22, 2010: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Social Media Integrated Marketing Online Marketing

In the spirit of this busy holiday season, here's a brief post to get you thinking strategically while visions of sugar-plums dance in your head.

If you're checking your list twice today, you might be checking out Oprah's "Favorite Things" for inspiration. I was curious what new pieces of technology would be on there... but more importantly, I wanted to see: did any services make the cut this year and what can we learn from the few that possibly did?

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Building Mobile Apps: Proprietary Vs. Browser-based

DECEMBER 21, 2010: Brian Bierbaum, Vice President of Strategy and Growth
Mobile

The question of whether an investment in a proprietary app (such as one for the iPhone or Android) or a browser-based mobile app (runs in a mobile phone's Web browser) is really a topic for a series of blog posts. However, I will give you my quick opinion on the advantages and disadvantages of each from a business perspective.

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Are Mobile Apps Worth My Time (and Budget)?

DECEMBER 17, 2010: Brian Bierbaum, Vice President of Strategy and Growth
Mobile

With over 300,000 apps in the iTunes store, 200,000+ on the Android Market and mobile phone makers creating their own propriety application stores, it is clear we can't ignore the new browser: the app. However, for many banks, credit unions and hospitals, the question still remains whether a proprietary mobile app is a sound investment - and for good reason.

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Bucking the Recession? Focus on Customer Acquisition Online

DECEMBER 15, 2010: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Social Media Blogging Search Engine Optimization

The jobs are plentiful and the cost of living affords a comfortable lifestyle in Newsweek's Top 10 Places in America Poised for Recovery. The three groups outlined in the article: the 'Texaplex' (Austin, Dallas, San Antonio, and Houston), the 'New Silicon Valleys' (Raleigh-Durham, N.C., Salt Lake City and urban northern Virginia) and 'the Heartland Honeys' (Oklahoma City, Indianapolis and Des Moines, Iowa) made the Newsweek list thanks to a mix of low unemployment, various sector-specific success and low housing prices for starters.

Surely they aren't the only ones poised for recovery, which got me thinking... what does this mean if you're a marketer in one of these lucky locales? If a low unemployment rate combined with a low cost of living means there might be some new residents and extra money in your area, then it's time to focus on customer acquisition.

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