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March 2010 Posts

The New Etiquette of Courtesy Pay

MARCH 30, 2010: Judy Matysik, Vice President of Client Services, Content & Design
Integrated Marketing

If your financial institution offers courtesy pay, you probably know by now that automatic overdraft protection is going the way of the curtsey. Effective July 1, 2010, banks and credit unions will no longer be able to provide automatic overdraft protection for ATM and debit card overdrafts; new customers and members will have to sign up for the service. (Checks and ACH transactions will continue to be covered.) The deadline for opting in existing customers and members is August 15. more >>


Interview with Feisal Ahmad: The Utility Website Experience - Shifting Consumer Expectations

MARCH 29, 2010: Brian Bierbaum, Vice President of Digital Strategy
Social Media Website Design And Development

Feisal Ahmad is the director of web strategy, marketing & implementation for National Grid, one of the largest investor-owned energy companies in the world and the second largest utility in the United States. In this role, Ahmad leads online initiatives tracked to the firm's strategy, customer interaction/experience, and brand commitment. more >>


Shazam vs Midomi: Testing the Limits of Music Identifying Applications

MARCH 29, 2010: Kyle John Anderson, Interactive Designer
Social Media Guest Blogger

It's been about 20 years since Rob Van Winkle (Vanilla Ice) denied to sampling Queen's "Under Pressure" for his hit single "Ice Ice Baby". I say we play a friendly game of "Name That Tune" using an unobstructed instrumental sample from each song with hopes that one song is incorrectly identified as the other. more >>


Online Videos: My Aunt Linda Goes Viral

MARCH 26, 2010: Jim Larranaga, Executive Vice President
Social Media Content Marketing

My Aunt Linda lives alone and has more time to surf YouTube than I do, and considering she still has dial-up access through AOL, I’m not sure how she loads all the videos she keeps forwarding to me at work. more >>


Content Marketing Definition and Why It Works

MARCH 23, 2010: Brian Haugen, Interactive Marketing Strategist
Guest Blogger Content Marketing Custom Publishing Marketing Strategy

I thought it would be nice to get back to basics and take a fresh look at one of the hottest marketing terms of late: content marketing. more >>