So you get the reports, you know that some activity is better than no activity, but how do you know if you couldn’t be doing better? 
You could compare it to other businesses in your industry, but all subscriber lists are unique. Is one hospital the same as the one in the next county? Or perhaps one bank or credit union the same as another? Of course you know the answer is no. One location may cater to a different income bracket, age demographic, ethnic group or any number of other differences. So why just be satisfied with the fact that your statistics are on par with another business? The answer is simple, you don’t. Use A/B testing to test your email and see what works… and what doesn’t.  Don’t worry, this isn’t high school, we won’t bring out the dreaded blue books. more >>

Facebook proclaims it has 400 million users (I’m one of them) and they’ve been adding 25 million users a month. Recently their growth appears to have slipped to a mere 13 million new users, according to Rocketboom.com. And what Facebook’s stats don’t show are the account deactivations, which could dilute any real net gain in users. Is Facebook about to get Myspaced? (Definition: abandoned for another platform.) more >>

Whether the concern is green (as in reducing their environmental impact) or green (as in saving money), many organizations are considering the transition from print publications to email. Me, I love my print, but it’s hard to ignore email’s potential benefits. more >>

A blog called Disc Makers had a great social media content marketing overview covering how indie artist Making April systematically went from 0 to 1,000 sales a week on iTunes in one year more >>

Denise Shouse is the Large Group Portfolio Manager for Blue Cross and Blue Shield of Minnesota. Shouse oversees the development, marketing, deployment, profitability and enrollment strategies for a diverse product line that serves more than 250,000 members in the Minnesota marketplace. more >>