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November 2010 Posts

3 Goals of SEO for Hospitals

NOVEMBER 30, 2010: Brian Haugen, Interactive Marketing Strategist
Guest Blogger Marketing Strategy Search Engine Marketing Search Engine Optimization

In a blog post, SEOmoz’s CEO and co-founder, Rand Fishkin created a customized list of 6 common goals that search engine optimization can be used to achieve. Out of the 6 that Fishkin points out, 3 stand out as applicable goals for healthcare industry SEO in particular:

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Marketing Trends: 5 Reasons Print Marketing Will Always Be "In"

NOVEMBER 23, 2010: Courtney Kupsch, Creative Manager
Design Guest Blogger Custom Publishing Integrated Marketing Marketing Strategy Results

Rumors have been circulating: print isn't popular. With technology constantly changing the way we receive and seek out information, we're more impulsive and impatient than ever, spending more time on social media sites than we do socially interacting face to face. But this makes me wonder: Will we eventually burn out? I think so, and print can be our breath of fresh air. Lately, it seems print may not be “all the rage”, but here’s 5 reasons I think it will always be accepted.

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Does Your Marketing Budget Include Social Media?

NOVEMBER 19, 2010: Jon Stodola, Business Development Representative
Social Media Guest Blogger

Your marketing plan for 2011 probably looks a little different from those you’ve created in years past. That’s because it (hopefully) includes social media. If it doesn’t, it’s time to consider adding it. With all of the conferences I’ve attended during the past few months, I’m surprised at how little the messaging changed between each of them.

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Credit Unions, Banking and Mobile Marketing: 3 Trends to Watch

NOVEMBER 18, 2010: Brian Bierbaum, Vice President of Strategy and Growth
Email Marketing Mobile Text Message Marketing Website Design And Development

Between July 2008 and July 2009, mobile users in the U.S. sent more than 1.3 trillion text messages, almost double the 660 billion calls they made, according to CTIA -- the Wireless Association. Additionally, a 2010 study by Morgan Stanley shows that 3.3 million iPads were sold in the first three months of release and Morgan Stanley Analysts are projecting 1st year sales to reach 16 million. In other words, mobile devices are on pace to become one of the world’s most popular forms of communication and content consumption.

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HIPAA and Social Media: Do You Have a Policy?

NOVEMBER 15, 2010: Kathryn Hammond, CEO
Social Media Guest Blogger

If you’re a healthcare marketer, there’s no doubt you’ve started to explore social media marketing and how it could apply to your organization. The topic is so hot that the Society of Healthcare Strategy and Market Development (SHSMD) is soon releasing a social media white paper to its members based on the results of a survey it recently conducted.

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