Facebook and Twitter both recently announced deals with Localeze, a business listing service that supplies local business information online. Since the deals were inked, both Twitter and Facebook have launched their version of "Places," which make it easy for people to find and share the location of people and businesses. I will cover two quick things you can do now to prepare for the adoption of these tools and how they could impact foot traffic to your branch or clinic. more >>

Ever wonder how to plan for those unexpected comments that people post on your Facebook page or Twitter profile [insert your personal horror story or nightmare here]? Here is one simple exercise you can do to put management (and yourself) at ease and a few examples of results from responding quickly and confidently. more >>

Takeaways from the 2010 ABA Bank Marketing Conference Last week, I had the pleasure of attending the 2010 ABA Bank Marketing Conference. There were so many great sessions, keynotes, tweets, questions, attendees... This week, I sat down and reviewed all of the “#abamktg2010” hashtag tweets to compile more insights under the heading of "The Top Five #abamktg2010 Tweets (in my humble opinion)." more >>

OK, you literary types, no matter which author you prefer in print, you have to admit there is no contest in my hypothetical Web world. Papa Hemingway would win hands down. In fact, were he alive today, I have no doubt he’d be tweeting (At sea. Saw an old man catch a big fish, truly. Awesome.) more >>

In anticipation of the healthcare industry's SHSMD Connections 2010 Conference, I had the opportunity to discuss Mayo Clinic's success with social media and the future of social media for healthcare marketers with Lee Aase of the Mayo Clinic. Lee is currently the manager of Mayo Clinic's social media team, and also the chancellor of Social Media University, Global (SMUG). more >>