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August 2011 Posts

The Positives and Negatives of Email Opt Outs

AUGUST 31, 2011: Stephanie Bruns, Account Executive
Guest Blogger Email Marketing

Do the people who opt out of your email campaign make you a little nervous? It’s a black and white confirmation that your audience doesn’t want what you’re offering. (At least when they throw the paper newsletter out, you don’t see it, right?) The unsubscribe rate is the percentage of recipients who opted out of the list – the unsubscribed divided by the number delivered. It’s hard to ignore the number that spells out rejection, but in today’s email driven world, people are very protective of their inboxes and don’t want to deal with things they aren’t interested in.

I know what you’re thinking, "how can there be something positive about people opting out of my email campaign?" It’s not all doom and gloom when it comes to opt outs. Here are a few things to consider when evaluating opt outs.

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How Are You Using Patient Education in Your Hospital Marketing?

AUGUST 29, 2011: Brian Bierbaum, Vice President of Strategy and Growth
Social Media Content Marketing

At this year's SHSMD Connections 2011 Conference I have the opportunity to lead a round table discussion titled "Reaching Your Patients by Teaching Your Patients." To kick-off the discussion, I will be sharing various ways that hospital marketers are leveraging their community outreach and education efforts to reach patients. Below are a few ways that SHSMD members are using patient education already and my thoughts on their approaches from a LinkedIn discussion on the topic.

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Writing Should Be Fun!

AUGUST 25, 2011: Jenny Grill, Executive Editor
Guest Blogger Content Marketing Writing

As an avid Scrabble® player, I was thrilled to hear the news that 400 fresh words have just been added to the Concise Oxford English Dictionary.

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5 Excellent Infographics (and Why They're Excellent)

AUGUST 22, 2011: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Design Content Marketing Custom Publishing

It seems no matter where you go, everyone is talking about infographics. Some experts are asking if they are played out/dead/jumped the shark. Some say they're ubiquitous, but still worth doing if you can truly invest in executing them well.

Now, we can all probably agree that infographics are just a fancy term for visual aid - and that visual aids are nothing new. That said, I have thoroughly enjoyed this emphasis on laying out information visually (it sure beats trying to tell a story with information and Excel 2000). Here are five of my favorite infographics for a little inspiration.

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Struggling with Multi-Channel Marketing? You’re Not Alone

AUGUST 15, 2011: Jim Larranaga, Executive Vice President
Integrated Marketing Work-Life Balance

While most marketing gurus stress the importance of multi-channel marketing, what they often ignore is how stressful it can be to implement coordinated online and offline marketing campaigns. At Priority, we’ve coined the phrase “multi-channel marketing stress” (MCMS), recognizing what marketing directors across the country are feeling every day. It’s a condition brought on by a fast-paced, multi-tasking society.

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