Recently, I had the opportunity to speak with Ken Parker, director of communications & marketing for Valley Health System. This year, Ken and his team had an interesting mission: become the first facility in northern New Jersey to offer Gamma Knife radiosurgery. In the face of a few obstacles, Ken explained to me how he and his team came out on top.

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Are you responsible for planning annual galas, community events or board meetings? With New Year's Eve upon us, I thought it would be a good time to talk about planning meetings and events. Hopefully you'll be able to incorporate these pointers in 2012.

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In the spirit of the holidays, I want to send a big thank you out to Gary Vaynerchuk. I just finished The Thank You Economy, Vaynerchuk's latest book (released earlier this year). I really enjoyed the read. Yet, the book surprised me because it wasn't really all about marketing (at least in a traditional sense), nor was it all about social media.

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If you’ve been on a 'branding committee', you know how challenging it can be to create a new corporate brand or name for a product. It’s more than thinking of creative names and URLs, it's also likely you need to protect your name with a trademark. More often than not, you'll discover many names have been snatched up ... long before your branding committee thought of them.

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As usual, my wife and I left for work at the same time this morning to get started with our days. Mine began with an unusual phone call ...

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