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December 2011 Posts

Interview with Ken Parker of Valley Health System: Service Line Marketing

DECEMBER 29, 2011: Jen Joly, Senior Director / Marketing, Communications and Brand Management

Recently, I had the opportunity to speak with Ken Parker, director of communications & marketing for Valley Health System. This year, Ken and his team had an interesting mission: become the first facility in northern New Jersey to offer Gamma Knife radiosurgery. In the face of a few obstacles, Ken explained to me how he and his team came out on top.

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Pointers for Planning an Event

DECEMBER 27, 2011: Kathy Meyer, Business Development Resource Manager/Tradeshow Manager
Guest Blogger Email Marketing

Are you responsible for planning annual galas, community events or board meetings? With New Year's Eve upon us, I thought it would be a good time to talk about planning meetings and events. Hopefully you'll be able to incorporate these pointers in 2012.

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Thank You to The Thank You Economy

DECEMBER 19, 2011: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Social Media Integrated Marketing Leadership Marketing Strategy

In the spirit of the holidays, I want to send a big thank you out to Gary Vaynerchuk. I just finished The Thank You Economy, Vaynerchuk's latest book (released earlier this year). I really enjoyed the read. Yet, the book surprised me because it wasn't really all about marketing (at least in a traditional sense), nor was it all about social media.

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The Struggle of Branding in a Digital World

DECEMBER 14, 2011: Jim Larranaga, Executive Vice President
Branding Marketing Strategy Online Marketing

If you’ve been on a 'branding committee', you know how challenging it can be to create a new corporate brand or name for a product. It’s more than thinking of creative names and URLs, it's also likely you need to protect your name with a trademark. More often than not, you'll discover many names have been snatched up ... long before your branding committee thought of them.

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How to Spy on Your Spouse

DECEMBER 8, 2011: Brian Bierbaum, Vice President of Strategy and Growth
Leadership Marketing Strategy Mobile Online Marketing

As usual, my wife and I left for work at the same time this morning to get started with our days. Mine began with an unusual phone call ...

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