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January 2011 Posts

What Financial Marketers Can Learn from Champlain College

JANUARY 31, 2011: Mary Maloney, Senior Account Executive
Guest Blogger Marketing Strategy

A recent column by New York Times columnist Ron Lieber touts a unique program offered by Champlain College in Burlington, Vt. The college saw a real need to educate students in financial basics to help them better prepare for life after the diploma. Champlain's LEAD program gives students practical knowledge and real life experience in community building, life-long career management and financial sophistication.

So why is this program unique?

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LinkedIn Answers: Best Practices for Ongoing Email Marketing Content Production

JANUARY 27, 2011: Brian Haugen, Interactive Marketing Strategist
Guest Blogger Email Marketing Content Marketing Online Marketing

I recently asked email marketing experts on LinkedIn Answers to weigh in on the best practices for ongoing content production.

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Web Content: How to Beat Spammers at their Own Game

JANUARY 24, 2011: Jim Larranaga, Executive Vice President
Content Marketing recently posted a report titled, How Web Spam is Impacting the Web & Google where it brings to light the growing number of SPAM pages online. SPAM, once the bane of email has continued to grow online like an invasive weed.

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U.S. Hospitals That Use Mobile Applications in Their Marketing

JANUARY 21, 2011: Brian Bierbaum, Vice President of Strategy and Growth

The Pew Internet Project's latest mobile health survey found that 17% of cell owners have used their phone to look up health or medical information and 29% of cell owners ages 18-29 have done such searches. Additionally, 9% of cell owners have software applications or "apps" on their phones that help them track or manage their health. 15% of those ages 18-29 have such apps. As a health system or hospital, it is difficult to ignore the growing trend. We've created a list of hospitals and health systems that are using mobile apps. Contribute today by submitting your examples as a comment below.

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6 Easy Ways to Leverage QR Codes in Your Marketing

JANUARY 17, 2011: Jim Larranaga, Executive Vice President
Marketing Strategy Mobile Text Message Marketing

You’ve probably noticed the QR codes popping up in marketing campaigns these days (even Esquire magazine featured a QR code on its cover). This matrix barcode looks like a pixilated ink blotch and sometimes appears on posters or in magazine ads. The purpose of this new response technique (new to United States, it’s been popular in Japan since 1994) is to reach the mobile users. Consumers can use their QR code-ready smartphone to scan or take a picture of the QR code and instantly be taken online to a landing page, website or even opt-in to text updates.

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