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October 2011 Posts

Helpful Steps for Invigorating Your Educational Content Marketing

OCTOBER 31, 2011: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Content Marketing Targeting

From the moment I first saw the BMO Harris Bank Helpful Steps® for Parents advertisements, I knew I was in love. The ads themselves are hilarious (see below) ... but that's not the only reason to love this campaign. BMO Harris Bank is providing a great service to their customers and members of the communities they serve.

Are you employing educational content as part of your marketing plan? If so, could you use some tips to energize your program?

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Facebook Contests for Banks and Credit Unions Part II: Legal Considerations

OCTOBER 28, 2011: Brian Bierbaum, Vice President of Strategy and Growth
Social Media

In my blog post Facebook Contests for Banks and Credit Unions: Should You Utilize Promotions?, I covered what you can expect from a Facebook contest and questions to ask your team. This post will cover legal considerations for your contest, sweepstakes or promotion.

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Facebook Contests for Banks and Credit Unions Part I: Should You Utilize Promotions?

OCTOBER 25, 2011: Brian Bierbaum, Vice President of Strategy and Growth
Social Media

Launching a Facebook contest can have tremendous impact on your financial institution. This is the first in a series and will cover considerations you should address before beginning Facebook contests. Following posts will cover legal considerations and how to spread the word about your promotional campaign.

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The Delivery of BAI's #RetailDelivery

OCTOBER 21, 2011: Judy Super, Business Development Representative
Social Media Guest Blogger Marketing Strategy Mobile

It's been a week since I returned from BAI's Retail Delivery Conference in Chicago and since returning, I've been busy continuing many of the conversations that developed while I was there. Retail Delivery is always a great show that puts the spotlight on hot technology topics for banking and credit union marketers. As mentioned on our PriorityResults Twitter handle, the buzz seemed to be about social media, customer/member engagement and might I add, mobile.

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Lessons Learned at the MIMA Summit 2011

OCTOBER 19, 2011: Brian Bierbaum, Vice President of Strategy and Growth
Social Media Email Marketing Mobile Online Marketing

I am proud to be a Minnesotan. Few around the country know that Minnesota is home to one of the most vibrant interactive marketing communities in the world. We are homegrown and groomed thanks to long-established organizations like the Advertising Federation of Minnesota and the newer Minnesota Interactive Marketing Association (MIMA). Last week MIMA held their annual summit with speakers from around the world. Below are a few nuggets from the conference I feel apply particularly well to the financial and healthcare industries.

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