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September 2011 Posts

Respect Your Subscribers' Time … Tips on Email Frequency

SEPTEMBER 27, 2011: Grant Evans, Director of Operations and Digital Publishing
Email Marketing

We’re coming up on the big holiday/end-of-year email push and as you start to receive an increase in emails from your favorite retailers, I thought this would be a good time to talk about email frequency. Throughout the year you may have been sending regular emails once or twice a month, but now that the holidays and the end of the year are approaching, you may decide to send more often (to sell products like gift cards, encourage opening a new IRA before the end of the year, encourage scheduling of elective health procedures with remaining flex spending dollars, etc.). You want to capitalize on holiday and end-of-year spending, so you need to get the word out. Here are a few things to consider as you plan out those email campaigns.

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A 'Twit'cap of the 2011 ABA Bank Marketing Conference

SEPTEMBER 21, 2011: Kathy Meyer, Business Development Resource Manager/Tradeshow Manager
Social Media Guest Blogger Marketing Strategy Mobile

I'm getting settled back into work after an excellent time at the 2011 ABA Bank Marketing Conference in Baltimore. My colleagues and I really enjoyed the show - it was well attended with great speakers and insightful presentations. Before I get back to business, I hope that I can provide a helpful recap (or "twit"cap since I am utilizing tweets in my coverage of the conference) of the hot topics for those who were present, as well as non-attendees.

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5 SHSMD Conversations from Phoenix

SEPTEMBER 20, 2011: Jen Joly, Director of Marketing and Communications
Content Marketing Custom Publishing Integrated Marketing Marketing Strategy Online Marketing

The Society for Healthcare Strategy and Market Development's 2011 Connections Conference was a special time for the Dowden Custom Media and Priority Integrated Marketing teams. In case you still haven't heard, we became one team in June (you can read our press release for more information) and this was the first time we were able to present ourselves as one team, introduce clients (to our larger team and to each other) and spend a significant amount of time together with hundreds of talented healthcare marketers. The last few months have been exciting for us as our teams start to integrate and our services expand.

On Thursday, September 15, we were honored to lead five round table discussions over lunch. As our two companies become one, we are energized by the 50+ years of shared knowledge our teams now hold. Take a peek into 5 distinct conversations with experts from Dowden and Priority held over the round table luncheon at SHSMD Connections 2011 in Phoenix.

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3 Ways to Leverage Local Search Engine Optimization for Your Long Term Care Facilities

SEPTEMBER 8, 2011: Brian Bierbaum, Vice President of Strategy and Growth
Search Engine Optimization

As Gen X begins to help their baby boomer parents look at long-term care options, they are increasingly turning to digital channels such as search engines and social media to help make their decisions. According to a Bright Local survey, Google Places drives 33% of all website visits to local business websites. This presents an ideal opportunity for your organization to increase traffic to each of your facilities through local search engine optimization.

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