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January 2012 Posts

Webinar: How Financial Institutions Are Leveraging Social Media

JANUARY 26, 2012: Jim Larranaga, Executive Vice President
Social Media

Last month, Priority’s Brian Bierbaum presented “How Financial Institutions Are Leveraging Social Media”. I recently interviewed him to hear what he had to say about the presentation.

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SOPA and PIPA: Copyright Protection or Threat to Free Speech?

JANUARY 24, 2012: Mary Maloney, Senior Account Executive
Content Marketing Leadership

When Wikipedia chose to "go dark" by shutting down its site last Wednesday, people really took notice. Google took a symbolic stand by blacking out its iconic name on its homepage and many other sites took a stand as well.

This online protest (and others that occurred offline) had an impact. Both SOPA and PIPA were shelved indefinitely just two days later.

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Olympic Ban on Volunteers and Social Media

JANUARY 16, 2012: Dan Paup, Business Development Representative
Social Media

Jason Douglas, Priority's social media strategist, woke up bright and early last week to speak with a Minneapolis-based radio station about the recent news that Olympic organizers have effectively banned social media for volunteers. Hear his take on the ban and my take on how Olympic organizers could have learned a thing or two from healthcare and financial services marketers.

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2012 and 2013 Hospital Marketing Trends: We Want Your Input!

JANUARY 12, 2012: Brian Bierbaum, Vice President of Strategy and Growth
Social Media CRM Mobile

The Society for Healthcare Strategy and Market Development is working hard to bring Connections 2012 attendees a line-up of speakers that address topics on top of your to do list for 2012 and 2013. Below are some insights into what I think will be hot topics in 2012 and an opportunity to give your feedback.

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Credit Union Contest Microsite Engages 33,734 Unique Visitors

JANUARY 10, 2012: Jon Stodola, Business Development Representative
Social Media Microsites Mobile

When we started developing a microsite for one of our financial services clients, we anticipated that the contest could go viral. However, we quickly learned there’s no limit to the extent an audience will go to win a contest. Read on for the play-by-play and results.

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