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Posts about Blogging

Accounting Firm Blogs

JUNE 29, 2011: Brian Bierbaum, Vice President of Strategy and Growth

Blogging is becoming more and more prevalent in the accounting profession. Michele Golden, one of the Top 100 Most Influential People in Accounting according to Accounting Today, has a blog where she lists the many accounting firm and related industry blogs currently out there. If you watch it for some time, you will notice that it is growing every month. I think this is a clear indication that the accounting industry is integrating digital content into their marketing mix in a good way.

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How Not to Screw Up Your CPA Firm's New Website

MAY 20, 2011: Brian Bierbaum, Vice President of Strategy and Growth
Blogging Website Design And Development

With the Association for Accounting Marketing (AAM) Summit coming up, I thought it would be appropriate to touch on CPA firm websites. If you are interested in turning your old website into a great lead generation and marketing tool, read on for some quick do's and don'ts to get you started.

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It Takes a Village to Raise a Corporate Healthcare Blog

APRIL 29, 2011: Marcus Anderson, Interactive Marketing Strategist
Guest Blogger Blogging Content Marketing

Using Hillary Clinton's "It Takes a Village," I'd like to create an analogy where your healthcare blog is the child who needs the village to be raised. One thing that every healthcare organization’s blog has in common is a start-up period. During this time it is important to realize that for the most part, the personality of your blog is yet to be determined.

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Bucking the Recession? Focus on Customer Acquisition Online

DECEMBER 15, 2010: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Social Media Blogging Search Engine Optimization

The jobs are plentiful and the cost of living affords a comfortable lifestyle in Newsweek's Top 10 Places in America Poised for Recovery. The three groups outlined in the article: the 'Texaplex' (Austin, Dallas, San Antonio, and Houston), the 'New Silicon Valleys' (Raleigh-Durham, N.C., Salt Lake City and urban northern Virginia) and 'the Heartland Honeys' (Oklahoma City, Indianapolis and Des Moines, Iowa) made the Newsweek list thanks to a mix of low unemployment, various sector-specific success and low housing prices for starters.

Surely they aren't the only ones poised for recovery, which got me thinking... what does this mean if you're a marketer in one of these lucky locales? If a low unemployment rate combined with a low cost of living means there might be some new residents and extra money in your area, then it's time to focus on customer acquisition.

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