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Posts about Branding

5 ways to Engage Physicians in Marketing Initiatives

OCTOBER 6, 2014: Melissa Caravella, Senior Writer/Content Strategist
Branding Leadership Marketing Strategy

One of the questions we often hear from healthcare clients is, “how can we do a better job of engaging our physicians in marketing?” After all, physicians are essential to the patient experience, and yet, for a variety of reasons marketers often develop and implement marketing initiatives without strong physician engagement.

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Feed the Infographic Need

AUGUST 15, 2014: Sarah Raymond, Senior Designer
Design Branding Content Marketing

Today, it’s rare to find an article online that doesn’t include some sort of image—an infographic, headshot, brand logo, stock photo, etc. The hunger for exciting images online is just one of the many reasons why infographics have become so popular.

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Take Content from Ordinary to Extraordinary with These Olympian Traits

FEBRUARY 24, 2014: Elaine Wilson, Content Director
Branding Content Marketing Marketing Strategy

Watching U.S. skier Ted Ligety’s intricate, athletic dance through the giant slalom course to win the gold was awesome. Following Ligety and all the athletes in Sochi got me thinking─­I love their stories! They start out as ordinary people who learn to take on traits that are extraordinary.

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Trend Alert: Make It SIMPLE

JANUARY 23, 2014: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Branding Leadership Marketing Strategy

Last week, Mercedes-Benz USA changed its policy on its Certified Pre-Owned (CPO) warranty coverage. Starting Jan. 15, all CPO warranties include unlimited miles. While there are still restrictions on the term (one year that can be extended for another two), clearly Mercedes-Benz is banking on the fact that post-recession consumers are still hungry for “unlimited peace of mind.”

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Healthcare Brand Strategy Considerations

NOVEMBER 6, 2013: Kimberly Morgan, Senior Strategist - Healthcare
Branding Leadership Marketing Strategy

Implementing a successful healthcare re-branding campaign can be difficult. In the end, your brand is the sum of all things that are felt, experienced and said about your organization when you are not in the room. Here are a few important insights to keep in mind when it comes to re-branding campaigns and making branding changes.

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