If you've visited with BlueSpire employees at an industry marketing event recently, you may have noticed us giving away a book, “The Impact Equation: Are You Making Things Happen or Just Making Noise,” by The New York Times best-selling authors Chris Brogan and Julien Smith. The book describes how to deliver your messages for the greatest amount of impact.

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It’s been nearly two years since Dowden Custom Media and Priority Integrated Marketing merged, and, as of today (April 1), one year since we changed our name to BlueSpire Strategic Marketing. You might think that bringing together a group of die-hard Bruce Springsteen-loving Easterners with a team of Midwestern Prince and Garrison Keillor-groupies could be difficult. You’re wrong.

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The content marketing headlines are hard to ignore. Everywhere marketers turn they see a need for better content—in their email campaigns, websites, social media channels and print marketing. Marketers today feel much of the same pressure that news and entertainment organizations have felt for years. You need fresh, relevant content or you’ll lose your audience.

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Two weeks ago, The Financial Brand published a story written by BlueSpire’s own Executive Vice President Jim Larranaga. WinSouth Credit Union, formerly Community Credit Union, hired BlueSpire to rebrand their business. This small credit union had a bland, generic name and it was time for a change. Throughout the eight month process, our team helped Tracy Downs, director of marketing and communications for WinSouth, and the executive staff walk through this long and sometimes overwhelming process. 

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How can marketing professionals improve brand consistency and ensure branding discipline in their organizations? Here are 4 tips to help you do just that.

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