Short-form Marketing Content Trend of the Future
MAY 21, 2013:
Brian Bierbaum, Vice President of Strategy and Growth
Social Media Content Marketing Marketing Strategy Online Marketing
Massively popular and low investment content creation platforms such as Tumblr, Pinterest, Vine and many other social networks have triggered the equivalent of an “evolutionary leap” in content marketing. We are moving away from long-form editorial content to a variety of short-form and increasingly visual formats such as video, imagery and infographics.
more >>
Facebook Home: Think Mobile Marketing to Reach More Consumers
APRIL 10, 2013:
Jason Douglas, Interactive Marketing Strategist
Social Media Content Marketing Marketing Strategy Mobile
BlueSpire's blog covers the topic of content marketing regularly because there's so much interest in fresh insights into the effective uses of content. One easy tip for content marketers is to “think mobile” because many consumers today no longer access content on computers; they're using phones and other mobile devices like the iPad, Kindle and Nook. This is why Facebook recently launched its new mobile software Facebook Home.
more >>
The Best Content Marketing Is Not Marketing
MARCH 29, 2013:
Jim Larranaga, Executive Vice President
Branding Content Marketing Marketing Strategy
The content marketing headlines are hard to ignore. Everywhere marketers turn they see a need for better content—in their email campaigns, websites, social media channels and print marketing. Marketers today feel much of the same pressure that news and entertainment organizations have felt for years. You need fresh, relevant content or you’ll lose your audience.
more >>
Content Is King, Even on Facebook
FEBRUARY 6, 2013:
Jim Larranaga, Executive Vice President
Social Media Content Marketing
Remember when everyone rushed to Facebook to engage with their customers/members because it was easy and “free” – hoping to avoid paying for more traditional media? Well, those days are vanishing faster than a story on your news feed. Last September Facebook announced that the algorithm for determining what users would see in their newsfeed would be altered. Anyone managing a Facebook page has noticed that the total organic reach for content posts have dipped, if not dropped off dramatically.
more >>
5 Tips for Successful Content Planning
NOVEMBER 30, 2012:
Emily Kiryluik, Marketing Coordinator
Content Marketing Marketing Strategy
It’s the end of the year and no doubt you’re busy planning for a successful 2013 while trying to wrap up 2012. Hopefully you’ve been well-organized all year and are efficiently executing the remaining items on your 2012 list. If things have been a bit crazy throughout the year, maybe adding content planning as part of your annual marketing planning could help.
We’ve been in the content planning business since the early 1980s and while much has changed as far as how content is delivered, many of the basics about planning remain the same. Here are 5 tips to help you as you develop your 2013 content plan.
more >>