To paraphrase Mark Twain, rumors of the death of print have been greatly exaggerated. The good news is you can use print to reinforce and complement your messages through interactive channels. However, if you’re like many communications pros working on print pubs, one of your challenges is balancing time. By the time you get input from subject matter experts, senior managers and legal and compliance reviewers, your carefully crafted content may be old news. Here are a few tips that may help.

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The Society for Healthcare Strategy and Market Development's 2011 Connections Conference was a special time for the Dowden Custom Media and Priority Integrated Marketing teams. In case you still haven't heard, we became one team in June (you can read our press release for more information) and this was the first time we were able to present ourselves as one team, introduce clients (to our larger team and to each other) and spend a significant amount of time together with hundreds of talented healthcare marketers. The last few months have been exciting for us as our teams start to integrate and our services expand.

On Thursday, September 15, we were honored to lead five round table discussions over lunch. As our two companies become one, we are energized by the 50+ years of shared knowledge our teams now hold. Take a peek into 5 distinct conversations with experts from Dowden and Priority held over the round table luncheon at SHSMD Connections 2011 in Phoenix.

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It seems no matter where you go, everyone is talking about infographics. Some experts are asking if they are played out/dead/jumped the shark. Some say they're ubiquitous, but still worth doing if you can truly invest in executing them well.

Now, we can all probably agree that infographics are just a fancy term for visual aid - and that visual aids are nothing new. That said, I have thoroughly enjoyed this emphasis on laying out information visually (it sure beats trying to tell a story with information and Excel 2000). Here are five of my favorite infographics for a little inspiration.

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Because I work closely with retirement plan clients, getting some industry cred seemed like a good idea. After all, it would allow me to leverage what I’ve learned from years of working in the field, further my personal goal of continuing education, earn the respect of my co-workers (questionable) and perhaps even score some new business cards.

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Rumors have been circulating: print isn't popular. With technology constantly changing the way we receive and seek out information, we're more impulsive and impatient than ever, spending more time on social media sites than we do socially interacting face to face. But this makes me wonder: Will we eventually burn out? I think so, and print can be our breath of fresh air. Lately, it seems print may not be “all the rage”, but here’s 5 reasons I think it will always be accepted.

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