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Posts about Email Marketing

You Have a Great Subject Line, Now What?

DECEMBER 17, 2013: Elaine Wilson, Content Director
Email Marketing Marketing Strategy Online Marketing

If you have a fantastic email subject line but the content stinks, you’re just going to irritate the email recipient. It’s like unwrapping a package with a beautiful bow that turns out to contain a box of nothing. People remember that.

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Marketing Meaningful Use Stages to Patients

DECEMBER 2, 2013: Kimberly Morgan, Senior Marketing Strategist
Email Marketing Leadership Marketing Strategy

The goal of meaningful use is relatively simple: to promote the spread and use of electronic health records to improve healthcare in the U.S. Although simple, it is easier said than done. As a healthcare marketer, how can you better engage patients and achieve improved healthcare outcomes by 2016?

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Tips for Developing Mobile-friendly Emails

NOVEMBER 14, 2013: Kristin Nelson, Digital Publishing Developer
Email Marketing Marketing Strategy Mobile

Mobile devices have changed the way we access the internet and our email accounts. People check their email on a wide range of screen sizes, including tablets, smart phones and desktop computers. With so many different devices and applications, things can appear very different. Your email may look great on a desktop computer, but how does it perform on a smartphone?

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3 Tips for Improving Health System Email Programs

SEPTEMBER 3, 2013: Brian Bierbaum, Vice President of Strategy and Growth
Email Marketing Content Marketing Marketing Strategy

It’s important for health systems to improve their email marketing to better connect with patients. Customizing your content and implementing a messaging strategy, along with using centralized opt-ins and the most up-to-date email tools like send-time optimization and drip campaigns, are some of the ways email marketing can be enhanced.

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How Will New Gmail Tabs Affect Email Marketing?

AUGUST 1, 2013: Grant Evans, Director of Operations and Digital Publishing
Email Marketing Marketing Strategy Mobile

A couple weeks ago Gmail introduced a new tabbed interface that is causing quite a stir in the email marketing community. Some marketers are freaking out, some aren’t worried at all and some, like myself, are waiting a little while for things to shake out.

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