Thoughts from the MAC Conference 2013
JUNE 5, 2013:
Kathy Meyer, Business Development Resource Manager/Tradeshow Manager
Email Marketing Marketing Strategy Mobile
Around one hundred credit union representatives gathered at this year’s Marketing Association of Credit Unions (MAC) Conference in Las Vegas, and the conference did not disappoint. The Bellagio was full of innovative, intelligent and interesting ideas all focused on how to better connect with credit union members. Here are a few lessons and thoughts my colleague Judy Super and I took away during our stay in Sin City (although we are technically breaking “What Happens Here, Stays Here” code).
more >>
Exclusive Webinar for CU Marketers and IT Pros
APRIL 3, 2013:
Luke Anderson, Marketing Coordinator
Social Media Email Marketing Marketing Strategy Online Marketing
BlueSpire Strategic Marketing, in conjunction with CU Tech-Talk, hosted a "Grow Membership and Member Engagement" webinar on March 15. In case you missed our presentation, we have highlighted a few significant points covered in the webinar and provided the full presentation.
more >>
6 Best Practices for Effective Email Subject Lines
SEPTEMBER 18, 2012:
Grant Evans, Director of Operations and Digital Publishing
Email Marketing Marketing Strategy Results
In the typical process of creating an email, why is it that the most important part of the email is usually thought of last? Subject lines are the first point of entry into your email. It doesn’t matter how great your offer is or how well your email is designed. If the subject line doesn’t entice the reader, they’ll move onto the next email and all your hard work would be for not.
more >>
Send Time Optimization – Deliver Messages When They Read Their Email
AUGUST 14, 2012:
Grant Evans, Director of Operations and Digital Publishing
Email Marketing Results
Since the beginning of email marketing, marketers have asked the question, “when is the best time to send an email?” I cringe when asked that question. Ultimately there’s no real optimal time to send an email, but everyone wants to know. There must be an optimal time to send. Sure, there are generalizations like Tuesday through Thursday from 10:00 AM to 2:00 PM, but those are just generalizations. There’s really no magic send hour that’ll work for all your subscribers. We all live on different schedules and in different time zones. So what do you do?
more >>
The New State of Email Segmentation
JUNE 27, 2012:
Grant Evans, Director of Operations and Digital Publishing
Email Marketing Marketing Strategy Results
Best practices for marketing are always evolving, so it’s no surprise that marketers are starting to re-evaluate email segmentation. Segmenting has typically been based on a users profile data. Age, gender, location, etc. The future of segmentation takes a different approach and mimics what trigger-based emails have been doing for years.
more >>