Email vs. Social Media Marketing: Which Takes the Cake?
JUNE 25, 2014:
Ariel Relaford, Account Coordinator
Social Media Email Marketing Marketing Strategy Online Marketing
Similar to unending arguments in popular culture (i.e., cats vs. dogs, paper vs. plastic, iPads vs. tablets), there is a divide as to whether email marketing is better than social media marketing. Let’s compare the two. What channel comes out on top? That’s up to you to decide.
The "WWW's" of Marketing Automation
JUNE 12, 2014:
Laurie Johnson, Sales Enablement Director
Email Marketing Marketing Strategy Online Marketing Digital Engagement Technology
New to marketing automation? Here’s a little background on how automation technology can help maximize revenue and efficiency at your organization.
Crafting Meaningful Communication with Email Automation
MAY 14, 2014:
Kristin Nelson, Digital Publishing Developer
Email Marketing Online Marketing Targeting
You’ve probably heard the saying “less is more.” Email is no exception to this rule. One ExactTarget study asked people why they unsubscribe from emails. The top reasons? Receiving emails too frequently and boring or repetitive content.
You Have a Great Subject Line, Now What?
DECEMBER 17, 2013:
Elaine Wilson, Content Director
Email Marketing Marketing Strategy Online Marketing
If you have a fantastic email subject line but the content stinks, you’re just going to irritate the email recipient. It’s like unwrapping a package with a beautiful bow that turns out to contain a box of nothing. People remember that.
Marketing Meaningful Use Stages to Patients
DECEMBER 2, 2013:
Kimberly Morgan, Senior Strategist - Healthcare
Email Marketing Leadership Marketing Strategy
The goal of meaningful use is relatively simple: to promote the spread and use of electronic health records to improve healthcare in the U.S. Although simple, it is easier said than done. As a healthcare marketer, how can you better engage patients and achieve improved healthcare outcomes by 2016?