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Two Scenarios for Healthcare Reform: President Obama vs. President Romney

OCTOBER 12, 2012: Guest Blogger
Guest Blogger

With the Presidential election around the corner and the country just over a year away from full implementation of the healthcare reform law in January 2014, what will happen to the law if President Obama is not re-elected?

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7 Guidelines for Legit Facebook Promotions

FEBRUARY 29, 2012: Jason Douglas, Interactive Marketing Strategist
Social Media Guest Blogger

There is often an approval process for any content posted on a social media channel, especially for healthcare and financial services marketers. Contests and promotions receive additional scrutiny as there are plenty of guidelines to follow, especially on Facebook.

Recently, I read a post discussing things you may be doing that could get your Facebook page shut down. The post made some good points and highlights many of the Facebook Promotions Guidelines. But the message seemed to be that it’s impossible to have any type of giveaway or promotion. That is not the case. You simply need to understand the guidelines and how to work within them. Let’s walk through them now.

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Pointers for Planning an Event

DECEMBER 27, 2011: Kathy Meyer, Business Development Resource Manager/Tradeshow Manager
Guest Blogger Email Marketing

Are you responsible for planning annual galas, community events or board meetings? With New Year's Eve upon us, I thought it would be a good time to talk about planning meetings and events. Hopefully you'll be able to incorporate these pointers in 2012.

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The Delivery of BAI's #RetailDelivery

OCTOBER 21, 2011: Judy Super, Business Development Representative
Social Media Guest Blogger Marketing Strategy Mobile

It's been a week since I returned from BAI's Retail Delivery Conference in Chicago and since returning, I've been busy continuing many of the conversations that developed while I was there. Retail Delivery is always a great show that puts the spotlight on hot technology topics for banking and credit union marketers. As mentioned on our PriorityResults Twitter handle, the buzz seemed to be about social media, customer/member engagement and might I add, mobile.

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A 'Twit'cap of the 2011 ABA Bank Marketing Conference

SEPTEMBER 21, 2011: Kathy Meyer, Business Development Resource Manager/Tradeshow Manager
Social Media Guest Blogger Marketing Strategy Mobile

I'm getting settled back into work after an excellent time at the 2011 ABA Bank Marketing Conference in Baltimore. My colleagues and I really enjoyed the show - it was well attended with great speakers and insightful presentations. Before I get back to business, I hope that I can provide a helpful recap (or "twit"cap since I am utilizing tweets in my coverage of the conference) of the hot topics for those who were present, as well as non-attendees.

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