The Convergence of Health & Wealth Markets
APRIL 25, 2013:
Luke Anderson, Marketing Coordinator
Leadership Marketing Strategy
BlueSpire Strategic Marketing has always focused on the markets of “health and wealth” because they embrace similar strategies to engage consumers across the globe. For example, successful healthcare payers and providers teach consumers how to live healthier and longer, while financial institutions often teach consumers how to save enough money to support their families and plan for retirement.
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Lessons from CUNA MBD 2013
APRIL 2, 2013:
Kathy Meyer, Business Development Resource Manager/Tradeshow Manager
Leadership Marketing Strategy Results
I'm still getting back into the groove after an energizing few days in California with some of my favorite people in the credit union industry. The Marketing & Business Development Council Conference was as good as ever—and certainly has me excited to continue the many great conversations started there. I've collected a few lessons and thoughts below that should be helpful for attendees and non-attendees alike.
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3 Ways a Brand Refresh Can Boost Morale and Results
APRIL 1, 2013:
Kathryn Hammond, CEO
Branding Leadership Marketing Strategy
It’s been nearly two years since Dowden Custom Media and Priority Integrated Marketing merged, and, as of today (April 1), one year since we changed our name to BlueSpire Strategic Marketing. You might think that bringing together a group of die-hard Bruce Springsteen-loving Easterners with a team of Midwestern Prince and Garrison Keillor-groupies could be difficult. You’re wrong.
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Best Practices for Creating Positive Impact on Readmission Rates
MARCH 26, 2013:
Jen Joly, Director of Marketing and Communications
Leadership Marketing Strategy
The industry is buzzing about readmission rates and their impact on Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) scores in the future. We've researched best practices and brainstormed ideas for improving hospital readmission rates at your organization.
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Thoughts from the Financial Services Symposium
MARCH 25, 2013:
Kelly Tkac, Business Development
Leadership Marketing Strategy
BlueSpire Strategic Marketing exhibited at the 18th Annual Best Practices in Retail Financial Services Symposium for the first time in San Diego March 13-15. The symposium was filled with esteemed feature speakers, including former Minnesota Gov. Tim Pawlenty, President and CEO of Wells Fargo John Stumpf and CEO of Consumer Banking at JPMorgan Chase Ryan McInerney.
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