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Posts about Marketing Strategy

BlueSpire Selected to Speak at Fall Healthcare Conferences

AUGUST 11, 2014: Luke Anderson, Marketing Coordinator
Marketing Strategy Search Engine Marketing Search Engine Optimization Tradeshows

BlueSpire healthcare strategists, along with two client representatives, will present one hour concurrent sessions at the Healthcare Strategy & Market Development Connections Conference (SHSMD) and the Healthcare Internet Conference (HCIC) this fall.

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Award-winning "Spank Free" Campaign Woos Frustrated Consumers

AUGUST 6, 2014: Luke Anderson, Marketing Coordinator
Integrated Marketing Marketing Strategy Online Marketing Community

Unity One Credit Union (Fort Worth, Texas) and BlueSpire Strategic Marketing are partnering on a “fanny-slapping,” provocative  awareness campaign to educate community members on better ways to bank.

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7 Lessons Businesses Can Learn from the 2014 World Cup

JULY 29, 2014: Ariel Relaford, Account Coordinator
Leadership Marketing Strategy

Whether you were rooting for Germany, Argentina or one of the other beloved teams in the tournament, there is a lot we can learn from this year’s event. Here are seven game-changing lessons for businesses and entrepreneurs to think about.

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The Wild West of Wearable Tech

JULY 22, 2014: Matthew Hager, Marketing Manager
Marketing Strategy Digital Engagement Technology

It always seems that just as marketers begin to chart out the intricacies of marketing to the current consumer, a new world opens up, adding a new area of the map into overall strategy. Many may see wearable technology such as Google Glass and smart watches as luxuries and toys for techies, but FitBits and Fuelbands are slowly allowing consumers to get used to the feel of being connected from wrist to computer.

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Stay Ahead with Social Media Monitoring

JULY 1, 2014: Sarah Davy, Account Manager, Client Services
Social Media Marketing Strategy Online Marketing

With 72% of Internet users active on social media, it’s more important than ever to know what consumers are saying about your brand online. What’s the easiest and most effective way to do so? Implement a social media monitoring program.

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