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Posts about Marketing Strategy

BAI Retail Delivery 2014: Reimagining Banking for 2015

NOVEMBER 19, 2014: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Marketing Strategy Tradeshows

Modern brand-building. Beacons. Ubiquity banking. Purpose-driven culture. Buyer lifecycles. Decentralization. Retargeting. Emotional experiences. A/B testing. Sharing economy. Omni-channel. ROI. And content, content, content. These are just a few of the terms tossed around at last week’s BAI Retail Delivery Conference in Chicago. In this post, we’ll dive into a few of the concepts likely to impact financial marketers in 2015.

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Takeaways from SHSMD Connections 2014

OCTOBER 29, 2014: Kimberly Morgan, Senior Strategist - Healthcare
Marketing Strategy Technology Tradeshows

From a keynote presentation by Earvin “Magic” Johnson to several engaging concurrent sessions, SHSMD Connections 2014 truly touched on all aspects of the latest and greatest in healthcare trends. Here are a few things my colleagues and I thought were the most influential during our time in San Diego.

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3 Takeaways from the Cornerstone CU League Conference

OCTOBER 8, 2014: Kathy Meyer, Business Development Resource Manager/Tradeshow Manager
Marketing Strategy Tradeshows

My colleague Jen Joly and I had the pleasure of joining some great credit union marketers last week at the Cornerstone Credit Union League’s Marketing & Business Development Council Conference in Oklahoma City. We’ve highlighted a few of the main themes and key takeaways from the conference.

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5 ways to Engage Physicians in Marketing Initiatives

OCTOBER 6, 2014: Melissa Caravella, Senior Writer/Content Strategist
Branding Leadership Marketing Strategy

One of the questions we often hear from healthcare clients is, “how can we do a better job of engaging our physicians in marketing?” After all, physicians are essential to the patient experience, and yet, for a variety of reasons marketers often develop and implement marketing initiatives without strong physician engagement.

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Apple Pay: Why Should Financial Marketers Care?

SEPTEMBER 29, 2014: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Marketing Strategy Mobile Digital Engagement Technology

Apple Pay has garnered a significant amount of press coverage—from the exciting focus on mobile marketing and what it’ll mean for the future to the challenge that financial institutions face in allowing Apple to dictate the payments landscape. While we believe financial marketers have to care, we thought it would be interesting to dig into why they should care.

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