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Posts about Marketing Strategy

“Businesses Should Get Ready for Google Glass”

APRIL 4, 2014: Luke Anderson, Marketing Coordinator
Marketing Strategy Technology

BlueSpire’s Serge Suponitskiy, senior director of operations and technology, was interviewed in February by on how Google Glass might impact businesses in 2014. Here are a few takeaways as “Glass” becomes more mainstream.

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"Digital is the New Traditional" TrendLab Webinar

MARCH 26, 2014: Luke Anderson, Marketing Coordinator
Marketing Strategy Online Marketing Webinar Digital Engagement

BlueSpire Strategic Marketing presented its inaugural TrendLab webinar, “Digital is the New Traditional (and the Trends That Make it So)” on March 26. In case you missed the presentation, we’ve highlighted a few significant points and provided full audio and visuals from the webinar.

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CRM: The Vision of 1-to-1 Marketing in Healthcare

MARCH 7, 2014: Guest Blogger
CRM Integrated Marketing Marketing Strategy

The Minnesota Health Strategy & Communications Network (MHSCN) partnered with BlueSpire to host a webinar focusing on CRM and the impact it can have on healthcare marketing.

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Take Content from Ordinary to Extraordinary with These Olympian Traits

FEBRUARY 24, 2014: Elaine Wilson, Content Director
Branding Content Marketing Marketing Strategy

Watching U.S. skier Ted Ligety’s intricate, athletic dance through the giant slalom course to win the gold was awesome. Following Ligety and all the athletes in Sochi got me thinking─­I love their stories! They start out as ordinary people who learn to take on traits that are extraordinary.

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Tips for Making Health Content Compliant

FEBRUARY 10, 2014: Melissa Caravella, Executive Director
Content Marketing Marketing Strategy Writing

It’s every health writer’s challenge: how do you communicate with consumers in a way that’s medically accurate yet also easily digestible? Health writing in particular isn’t just about lively, entertaining copy—it’s also about understanding, interpreting and communicating important medical information and encouraging readers to take action.

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