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Posts about Microsites

Credit Union Contest Microsite Engages 33,734 Unique Visitors

JANUARY 10, 2012: Jon Stodola, Business Development Representative
Social Media Microsites Mobile

When we started developing a microsite for one of our financial services clients, we anticipated that the contest could go viral. However, we quickly learned there’s no limit to the extent an audience will go to win a contest. Read on for the play-by-play and results.

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Interview with Denise Shouse: Advice on Launching a New Product and Winning Awards While Doing It

MAY 4, 2010: Brian Bierbaum, Vice President of Strategy and Growth
Client Service Microsites Results

Denise Shouse is the Large Group Portfolio Manager for Blue Cross and Blue Shield of Minnesota. Shouse oversees the development, marketing, deployment, profitability and enrollment strategies for a diverse product line that serves more than 250,000 members in the Minnesota marketplace.

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The De-evolution of Written Language (and Goodbye Apostrophe)

JANUARY 20, 2010: Jim Larranaga, Executive Vice President
Social Media Content Marketing Microsites

The Internet is obviously changing how the world communicates, but have you considered the Internet’s impact on written language? Today’s Web content needs to be shorter, emails need to be succinct and even words themselves are being mashed together to create new ideas or business paradigms.

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Custom Publications and Microsites - What is the Relationship?

DECEMBER 1, 2009: Brian Bierbaum, Vice President of Strategy and Growth
Custom Publishing Integrated Marketing Microsites

Increasing the results of your marketing efforts in 2010 on a tight budget does not have to be impossible. One strategy in the thrifty marketer's toolbox is to leverage an existing custom publication by integrating it with a microsite. The primary benefit of integrating your custom publication with an accompanying microsite is to extend both your reach and depth of engagement with your readers.

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