Facebook Home: Think Mobile Marketing to Reach More Consumers
APRIL 10, 2013:
Jason Douglas, Interactive Marketing Strategist
Social Media Content Marketing Marketing Strategy Mobile
BlueSpire's blog covers the topic of content marketing regularly because there's so much interest in fresh insights into the effective uses of content. One easy tip for content marketers is to “think mobile” because many consumers today no longer access content on computers; they're using phones and other mobile devices like the iPad, Kindle and Nook. This is why Facebook recently launched its new mobile software Facebook Home.
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Mystery Shopping Gains Momentum in the Digital Age
MARCH 6, 2013:
Jim Larranaga, Executive Vice President
Marketing Strategy Mobile
Mystery shopping is a form of market research used by a variety of businesses such as hotels, retail stores, financial institutions and hospitals. Mystery shoppers collect details about their experience as a consumer and report back to the marketing team that hired them. Shoppers usually complete survey forms after their in-store experience, but today's technology makes it even easier to capture video of a consumer's experience.
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Political Campaigns and Digital Marketing Trends
NOVEMBER 5, 2012:
Jason Douglas, Interactive Marketing Strategist
Social Media Marketing Strategy Mobile
In 2008, Barack Obama was the first presidential candidate to successfully integrate social media and online marketing tactics to create awareness, fundraise, and even sway votes to help him be elected. 2012 has been more of the same for Obama while other candidates; both local and national have followed his lead.
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Lessons Learned at BAI 2012
OCTOBER 16, 2012:
Jen Joly, Director of Marketing and Communications
Marketing Strategy Mobile
Last week’s BAI Retail Delivery was a world-class conference. Many of the conferences we attend are focused on marketing, but BAI is different in that it brings together operations, information technology, marketing and more. Since marketing has become so driven by technology, it shouldn’t be a surprise that many of the topics covered really appealed to attendees from a variety of backgrounds.
Being a strategic marketing company, we’ve got a few tidbits to share for financial marketing professionals in regard to the trends being covered at the show.
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3 Takeaways from the ABA Marketing Conference
SEPTEMBER 28, 2012:
Tom Novotny, Business Development
Social Media Client Service Marketing Strategy Mobile
I just got back from the 2012 annual ABA conference in San Diego. The conference brought together a great variety of bank marketers from banks large and small. While I didn't have time to go all of the sessions, I did make it to a few from which I was able to take away some great content.
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