What Do You Know About “Millennials?”
MAY 30, 2013:
Paul Nash, Business Development
Marketing Strategy Online Marketing Targeting
A few weeks ago, Time magazine ran a cover story about Generation Y (also known as Millennials), roughly classified as people born between the years of 1980 and 2000. The article prompted some thinking about generational marketing, a popular topic due to the technology that allows us to target consumers in ways we’ve never dreamed.
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Short-form Marketing Content Trend of the Future
MAY 21, 2013:
Brian Bierbaum, Vice President of Strategy and Growth
Social Media Content Marketing Marketing Strategy Online Marketing
Massively popular and low investment content creation platforms such as Tumblr, Pinterest, Vine and many other social networks have triggered the equivalent of an “evolutionary leap” in content marketing. We are moving away from long-form editorial content to a variety of short-form and increasingly visual formats such as video, imagery and infographics.
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Developing a Successful Facebook Strategy Around “Likes”
MAY 7, 2013:
Jason Douglas, Interactive Marketing Strategist
Social Media Marketing Strategy Online Marketing
Now that Facebook and other social media outlets are commonplace in company marketing strategies, there is debate over whether the quantity of “likes” or quality of “likes” is more important. Do the overall numbers or amount of interaction reign supreme?
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Exclusive Webinar for CU Marketers and IT Pros
APRIL 3, 2013:
Luke Anderson, Marketing Coordinator
Social Media Email Marketing Marketing Strategy Online Marketing
BlueSpire Strategic Marketing, in conjunction with CU Tech-Talk, hosted a "Grow Membership and Member Engagement" webinar on March 15. In case you missed our presentation, we have highlighted a few significant points covered in the webinar and provided the full presentation.
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Achieving SEO and Paid Search Advertising Success for Hospitals
MARCH 15, 2013:
Jason Douglas, Interactive Marketing Strategist
Online Marketing Search Engine Marketing Search Engine Optimization
In a world where audiences receive their information by the minute, whether through breaking news on Twitter, mobile updates or an online news story, Internet search optimization is constantly changing. It is now more important than ever to have a successful SEO and paid search advertising strategy to keep up with the times.
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