You Have a Great Subject Line, Now What?
DECEMBER 17, 2013:
Elaine Wilson, Content Director
Email Marketing Marketing Strategy Online Marketing
If you have a fantastic email subject line but the content stinks, you’re just going to irritate the email recipient. It’s like unwrapping a package with a beautiful bow that turns out to contain a box of nothing. People remember that.
Do You Need a Responsive Website Design?
DECEMBER 12, 2013:
Christian Twiste, Vice President, Interactive Services
Mobile Online Marketing Website Design And Development
By now, I’m sure most of us have experienced frustration with certain websites when using smartphones or tablets. Content can be too small. Images or videos may not load properly. Pinching, scrolling or zooming becomes commonplace. If this is how mobile users are experiencing your website, it might be time to consider a responsive website design.
Mobile Advertising Trends for 2014
SEPTEMBER 19, 2013:
Luke Anderson, Marketing Coordinator
Marketing Strategy Mobile Online Marketing
Marketers have seen a drastic change of where dollars are spent when it comes to online advertising. According to AdvertisingAge, mobile ad spending will hit $8 billion in 2013. Considering the amount of money being spent, and the variety of ways marketers can reach their audiences, do you have a sound mobile strategy?
What Do You Know About “Millennials?”
MAY 30, 2013:
Paul Nash, Business Development
Marketing Strategy Online Marketing Targeting
A few weeks ago, Time magazine ran a cover story about Generation Y (also known as Millennials), roughly classified as people born between the years of 1980 and 2000. The article prompted some thinking about generational marketing, a popular topic due to the technology that allows us to target consumers in ways we’ve never dreamed.
Short-form Marketing Content Trend of the Future
MAY 21, 2013:
Brian Bierbaum, Vice President of Strategy and Growth
Social Media Content Marketing Marketing Strategy Online Marketing
Massively popular and low investment content creation platforms such as Tumblr, Pinterest, Vine and many other social networks have triggered the equivalent of an “evolutionary leap” in content marketing. We are moving away from long-form editorial content to a variety of short-form and increasingly visual formats such as video, imagery and infographics.