Award-winning "Spank Free" Campaign Woos Frustrated Consumers
AUGUST 6, 2014:
Luke Anderson, Marketing Coordinator
Integrated Marketing Marketing Strategy Online Marketing Community
Unity One Credit Union (Fort Worth, Texas) and BlueSpire Strategic Marketing are partnering on a “fanny-slapping,” provocative awareness campaign to educate community members on better ways to bank.
Stay Ahead with Social Media Monitoring
JULY 1, 2014:
Sarah Davy, Account Manager, Client Services
Social Media Marketing Strategy Online Marketing
With 72% of Internet users active on social media, it’s more important than ever to know what consumers are saying about your brand online. What’s the easiest and most effective way to do so? Implement a social media monitoring program.
Email vs. Social Media Marketing: Which Takes the Cake?
JUNE 25, 2014:
Ariel Relaford, Account Coordinator
Social Media Email Marketing Marketing Strategy Online Marketing
Similar to unending arguments in popular culture (i.e., cats vs. dogs, paper vs. plastic, iPads vs. tablets), there is a divide as to whether email marketing is better than social media marketing. Let’s compare the two. What channel comes out on top? That’s up to you to decide.
Remarketing: Target Website Visitors for More Conversions
JUNE 19, 2014:
Alicia Zilka, Search and Social Marketing Specialist
Marketing Strategy Online Marketing Search Engine Marketing Targeting
You’re shopping online for new clothes. You browse, but decide not to get anything and head to your next online destination. Minutes later, you see several ads on the current website from the clothes company. Wondering how that’s possible? You’ve just been “remarketed.”
The "WWW's" of Marketing Automation
JUNE 12, 2014:
Laurie Johnson, Sales Enablement Director
Email Marketing Marketing Strategy Online Marketing Digital Engagement Technology
New to marketing automation? Here’s a little background on how automation technology can help maximize revenue and efficiency at your organization.