Short-form Marketing Content Trend of the Future
MAY 21, 2013:
Brian Bierbaum, Vice President of Strategy and Growth
Social Media Content Marketing Marketing Strategy Online Marketing
Massively popular and low investment content creation platforms such as Tumblr, Pinterest, Vine and many other social networks have triggered the equivalent of an “evolutionary leap” in content marketing. We are moving away from long-form editorial content to a variety of short-form and increasingly visual formats such as video, imagery and infographics.
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Developing a Successful Facebook Strategy Around “Likes”
MAY 7, 2013:
Jason Douglas, Interactive Marketing Strategist
Social Media Marketing Strategy Online Marketing
Now that Facebook and other social media outlets are commonplace in company marketing strategies, there is debate over whether the quantity of “likes” or quality of “likes” is more important. Do the overall numbers or amount of interaction reign supreme?
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Exclusive Webinar for CU Marketers and IT Pros
APRIL 3, 2013:
Luke Anderson, Marketing Coordinator
Social Media Email Marketing Marketing Strategy Online Marketing
BlueSpire Strategic Marketing, in conjunction with CU Tech-Talk, hosted a "Grow Membership and Member Engagement" webinar on March 15. In case you missed our presentation, we have highlighted a few significant points covered in the webinar and provided the full presentation.
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Achieving SEO and Paid Search Advertising Success for Hospitals
MARCH 15, 2013:
Jason Douglas, Interactive Marketing Strategist
Online Marketing Search Engine Marketing Search Engine Optimization
In a world where audiences receive their information by the minute, whether through breaking news on Twitter, mobile updates or an online news story, Internet search optimization is constantly changing. It is now more important than ever to have a successful SEO and paid search advertising strategy to keep up with the times.
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Brand Personas: Put a Face to Your Brand
AUGUST 21, 2012:
Jim Larranaga, Executive Vice President
Social Media Marketing Strategy Online Marketing
Personas are often created behind the scenes in marketing to help marketers define who they’re trying to reach with their messaging. By positioning your target audience as personas or people with specific tastes and buying patterns, you create better engagement opportunities with the consumer. Another more public use of personas is to create a familiar spokesperson for your brand. The idea is to put a face to your brand’s unique voice.
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