In a world where audiences receive their information by the minute, whether through breaking news on Twitter, mobile updates or an online news story, Internet search optimization is constantly changing. It is now more important than ever to have a successful SEO and paid search advertising strategy to keep up with the times.

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I often get excited about the prospect of working with a client on a new pay-per-click marketing campaign (the world is our oyster!). However, sometimes the excitement fades when we begin talking about goals. Let’s take a moment to look at a few goals worthy of making your interactive strategist swoon (and more importantly, goals that are able to target solid business objectives).

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ROI, dashboards, CRM, analytics ... Did I miss any of the overused buzzwords we hear as marketers? Once you have access to your marketing data, what are you doing with it? Are you making more informed decisions or are you afraid of what you will find?

Or worse ... are others in your organization worried a world of accountable marketing will cause various slush funds to be redirected to marketing? I am going to demonstrate what you can gain by spending just 30 minutes analyzing your data.

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Last month, Priority’s Jason Douglas and I presented "PPC and SEO for Hospital Service Line Marketers." Learn more by reading the recap below or by viewing the slides on slideshare (also below).

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As Gen X begins to help their baby boomer parents look at long-term care options, they are increasingly turning to digital channels such as search engines and social media to help make their decisions. According to a Bright Local survey, Google Places drives 33% of all website visits to local business websites. This presents an ideal opportunity for your organization to increase traffic to each of your facilities through local search engine optimization.

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