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Posts about Search Engine Optimization

BlueSpire Selected to Speak at Fall Healthcare Conferences

AUGUST 11, 2014: Luke Anderson, Marketing Coordinator
Marketing Strategy Search Engine Marketing Search Engine Optimization Tradeshows

BlueSpire healthcare strategists, along with two client representatives, will present one hour concurrent sessions at the Healthcare Strategy & Market Development Connections Conference (SHSMD) and the Healthcare Internet Conference (HCIC) this fall.

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Improve Online Presence with a Search to Social Strategy

MAY 28, 2014: Sarah Davy, Account Manager, Client Services
Social Media Content Marketing Online Marketing Search Engine Optimization

Social searches are quickly becoming the most popular way for consumers to get information online. From what local restaurant has the best breakfast to what financial institution provides the best service, people are turning to their social networks for advice. Don’t get lost during these searches!

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The Value of a Website Content Audit

AUGUST 22, 2013: Stephanie Bruns, Account Executive
Content Marketing Marketing Strategy Search Engine Optimization Writing

Content is often overlooked as an important area of improvement for a website. It can be a very time-consuming process to review all of the content and even more of a pain to write on your own. However, content is one of the most significant parts of your website to keep updated.

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Achieving SEO and Paid Search Advertising Success for Hospitals

MARCH 15, 2013: Jason Douglas, Interactive Marketing Strategist
Online Marketing Search Engine Marketing Search Engine Optimization

In a world where audiences receive their information by the minute, whether through breaking news on Twitter, mobile updates or an online news story, Internet search optimization is constantly changing. It is now more important than ever to have a successful SEO and paid search advertising strategy to keep up with the times.

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PPC Marketing Campaigns Love Goals

JUNE 21, 2012: Jason Douglas, Interactive Marketing Strategist
Results Search Engine Marketing Search Engine Optimization

I often get excited about the prospect of working with a client on a new pay-per-click marketing campaign (the world is our oyster!). However, sometimes the excitement fades when we begin talking about goals. Let’s take a moment to look at a few goals worthy of making your interactive strategist swoon (and more importantly, goals that are able to target solid business objectives).

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