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Posts about Search Engine Optimization

The Value of a Website Content Audit

AUGUST 22, 2013: Stephanie Bruns, Account Executive
Content Marketing Marketing Strategy Search Engine Optimization Writing

Content is often overlooked as an important area of improvement for a website. It can be a very time-consuming process to review all of the content and even more of a pain to write on your own. However, content is one of the most significant parts of your website to keep updated.

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Achieving SEO and Paid Search Advertising Success for Hospitals

MARCH 15, 2013: Jason Douglas, Interactive Marketing Strategist
Online Marketing Search Engine Marketing Search Engine Optimization

In a world where audiences receive their information by the minute, whether through breaking news on Twitter, mobile updates or an online news story, Internet search optimization is constantly changing. It is now more important than ever to have a successful SEO and paid search advertising strategy to keep up with the times.

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PPC Marketing Campaigns Love Goals

JUNE 21, 2012: Jason Douglas, Interactive Marketing Strategist
Results Search Engine Marketing Search Engine Optimization

I often get excited about the prospect of working with a client on a new pay-per-click marketing campaign (the world is our oyster!). However, sometimes the excitement fades when we begin talking about goals. Let’s take a moment to look at a few goals worthy of making your interactive strategist swoon (and more importantly, goals that are able to target solid business objectives).

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You Have Marketing Data, Analytics, Dashboards. Now What?

MARCH 16, 2012: Brian Bierbaum, Vice President of Strategy and Growth
Social Media Email Marketing Mobile Search Engine Optimization Website Design And Development

ROI, dashboards, CRM, analytics ... Did I miss any of the overused buzzwords we hear as marketers? Once you have access to your marketing data, what are you doing with it? Are you making more informed decisions or are you afraid of what you will find?

Or worse ... are others in your organization worried a world of accountable marketing will cause various slush funds to be redirected to marketing? I am going to demonstrate what you can gain by spending just 30 minutes analyzing your data.

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Webinar: PPC and SEO for Hospital Service Line Marketers

FEBRUARY 10, 2012: Brian Bierbaum, Vice President of Strategy and Growth
Search Engine Marketing Search Engine Optimization

Last month, Priority’s Jason Douglas and I presented "PPC and SEO for Hospital Service Line Marketers." Learn more by reading the recap below or by viewing the slides on slideshare (also below).

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