Short-form Marketing Content Trend of the Future
MAY 21, 2013:
Brian Bierbaum, Vice President of Strategy and Growth
Social Media Content Marketing Marketing Strategy Online Marketing
Massively popular and low investment content creation platforms such as Tumblr, Pinterest, Vine and many other social networks have triggered the equivalent of an “evolutionary leap” in content marketing. We are moving away from long-form editorial content to a variety of short-form and increasingly visual formats such as video, imagery and infographics.
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Developing a Successful Facebook Strategy Around “Likes”
MAY 7, 2013:
Jason Douglas, Interactive Marketing Strategist
Social Media Marketing Strategy Online Marketing
Now that Facebook and other social media outlets are commonplace in company marketing strategies, there is debate over whether the quantity of “likes” or quality of “likes” is more important. Do the overall numbers or amount of interaction reign supreme?
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Facebook Home: Think Mobile Marketing to Reach More Consumers
APRIL 10, 2013:
Jason Douglas, Interactive Marketing Strategist
Social Media Content Marketing Marketing Strategy Mobile
BlueSpire's blog covers the topic of content marketing regularly because there's so much interest in fresh insights into the effective uses of content. One easy tip for content marketers is to “think mobile” because many consumers today no longer access content on computers; they're using phones and other mobile devices like the iPad, Kindle and Nook. This is why Facebook recently launched its new mobile software Facebook Home.
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Exclusive Webinar for CU Marketers and IT Pros
APRIL 3, 2013:
Luke Anderson, Marketing Coordinator
Social Media Email Marketing Marketing Strategy Online Marketing
BlueSpire Strategic Marketing, in conjunction with CU Tech-Talk, hosted a "Grow Membership and Member Engagement" webinar on March 15. In case you missed our presentation, we have highlighted a few significant points covered in the webinar and provided the full presentation.
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Marketing’s Role in Customer Service
FEBRUARY 26, 2013:
Jen Joly, Director of Marketing and Communications
Social Media Leadership Marketing Strategy
Late last year, the largest U.S. banks were skewered by the American Customer Satisfaction Index. Customer service is one of the most important foundations of financial services. How can marketing play a role?
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