Breaking It Down: 3 Themes from SHSMD 2013
OCTOBER 9, 2013:
Kimberly Morgan, Senior Marketing Strategist
Social Media Content Marketing Leadership Marketing Strategy
As a former health system marketer, I’ve had the opportunity to attend SHSMD Connections from the client side. This year was my first experience from the partner side. I know how tough it can be to compile your own notes from an educationally intense experience such as SHSMD Connections. I also know how tough it can be to filter through a colleague’s notes or agency’s recap. I’m hoping to share a quick and easy-to-review recap for those who attended as well as those who did not.
ABA Marketing Conference 2013 Takeaways
OCTOBER 3, 2013:
Lisa Glasser, Business Development Representative
Social Media Marketing Strategy Mobile
A few weeks back, we attended the American Bankers Association’s Marketing Conference in San Antonio. With a full schedule of keynote speakers and smaller sessions, it was a wonderful opportunity for networking and generating ideas. There were plenty of relevant discussions, but the most popular focused on ways to better engage customers in the digital world.
Why You Need Agile Marketing Now
JULY 12, 2013:
Luke Anderson, Marketing Coordinator
Social Media Marketing Strategy Targeting
The marketing landscape has changed drastically in the past 10 years and will continue to remain fluid, no matter the industry you focus on. In today’s fast-paced world, marketers need to adapt well and embrace new trends quicker than ever. You need to be an “agile marketer” or risk getting lost in the shuffle.
Tips for Writing Engaging Facebook Content
JUNE 13, 2013:
Jason Douglas, Interactive Marketing Strategist
Social Media Marketing Strategy
How often do you look at a potential Facebook post and think “Is anyone really going to read this?” Or do you wonder how many “likes” a post might garner? Or how many shares you’ll get? If you are struggling with creating content, gaining more “likes” or increasing engagement, you are definitely not alone in the company profile world.
Short-form Marketing Content Trend of the Future
MAY 21, 2013:
Brian Bierbaum, Vice President of Strategy and Growth
Social Media Content Marketing Marketing Strategy Online Marketing
Massively popular and low investment content creation platforms such as Tumblr, Pinterest, Vine and many other social networks have triggered the equivalent of an “evolutionary leap” in content marketing. We are moving away from long-form editorial content to a variety of short-form and increasingly visual formats such as video, imagery and infographics.