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Posts about Social Media

The Professional Dangers of Going Viral

MARCH 25, 2014: Luke Anderson, Marketing Coordinator
Social Media Leadership

Things can go viral for a variety of reasons. Tear-jerking stories, things celebrities say and videos of amazing feats are often shared by the thousands online. While going viral is often associated as being positive (in theory it should be every marketer’s dream), it’s just as easy to suffer negative consequences by being the talk of the internet.

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Breaking It Down: 3 Themes from SHSMD 2013

OCTOBER 9, 2013: Kimberly Morgan, Senior Marketing Strategist
Social Media Content Marketing Leadership Marketing Strategy

As a former health system marketer, I’ve had the opportunity to attend SHSMD Connections from the client side. This year was my first experience from the partner side. I know how tough it can be to compile your own notes from an educationally intense experience such as SHSMD Connections. I also know how tough it can be to filter through a colleague’s notes or agency’s recap. I’m hoping to share a quick and easy-to-review recap for those who attended as well as those who did not.

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ABA Marketing Conference 2013 Takeaways

OCTOBER 3, 2013: Lisa Glasser, Business Development Representative
Social Media Marketing Strategy Mobile

A few weeks back, we attended the American Bankers Association’s Marketing Conference in San Antonio. With a full schedule of keynote speakers and smaller sessions, it was a wonderful opportunity for networking and generating ideas. There were plenty of relevant discussions, but the most popular focused on ways to better engage customers in the digital world.

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Why You Need Agile Marketing Now

JULY 12, 2013: Luke Anderson, Marketing Coordinator
Social Media Marketing Strategy Targeting

The marketing landscape has changed drastically in the past 10 years and will continue to remain fluid, no matter the industry you focus on. In today’s fast-paced world, marketers need to adapt well and embrace new trends quicker than ever. You need to be an “agile marketer” or risk getting lost in the shuffle.

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Tips for Writing Engaging Facebook Content

JUNE 13, 2013: Jason Douglas, Interactive Marketing Strategist
Social Media Marketing Strategy

How often do you look at a potential Facebook post and think “Is anyone really going to read this?” Or do you wonder how many “likes” a post might garner? Or how many shares you’ll get? If you are struggling with creating content, gaining more “likes” or increasing engagement, you are definitely not alone in the company profile world.

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