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SEO Backlinking: The Backbone to an Effective Search Engine Optimization Strategy

MARCH 9, 2010: Brian Bierbaum, Vice President of Strategy and Growth
Social Media Search Engine Marketing Search Engine Optimization

One critical aspect to maximizing your site’s effectiveness is search engine optimization (SEO). Search engine optimization affects virtually all aspects of online marketing for which you’re responsible. Therefore, it’s important that you understand arguably one of the most important factors that influence your search engine rankings - backlinks.

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