Email Marketing: Which is the Bigger Challenge, Content Creation or List Building?
MARCH 31, 2011:
Jim Larranaga, Executive Vice President
Sometimes when I plan my upcoming blog posts, I ask our business development team, “What are marketing directors talking about these days?” Recently, their answer has been email -- and more specifically, content creation and list building techniques. It seems that marketers either struggle with good content that engages readers or the marketer simply doesn’t have a growing email list (or both).
So which is the bigger challenge, content creation or list building? I posed this question recently on LinkedIn and I’ve paraphrased some of the best answers.