The Best Bank Website Development Strategy
SEPTEMBER 9, 2010:
Brian Haugen, Interactive Marketing Strategist
Guest Blogger Content Marketing Search Engine Optimization Website Design And Development
A custom website for a bank should accomplish its marketing goals. Everyone knows that. But how can we easily boil this down to a strategy that produces the best bank website possible? This diagram may help explain the approach Priority Integrated Marketing uses when brainstorming with our banking clients.
(click to enlarge)
This is by no means comprehensive, and I'm absolutely speaking tongue-in-cheek when saying that this is the "best bank website development strategy." There are countless other integrated marketing tactics that could be added to this, such as social media marketing (SMM), a promotion-specific microsite, or an overhauled online banking system, to name a few. But let me describe each of these components and how they relate.
The two most common goals of any bank marketer could be retaining current customers and acquiring new ones.
The best bank websites retain customers through:
A great customer experience through well-branded and attractive design, intuitive tools, and easy to digest information.
Well-planned information architecture, which organizes all of your content into an easy to use structure that lets people find what they need and move on.
Weaving relevant and useful content into the website user experience, and link building around that so people and search engines can easily find your information. This content can take the form of a blog, news releases, case studies, a forum, or an educational content center.
The best bank websites support customer acquisition through:
Hopefully, at the very least, this approach got you thinking about how your marketing department can effectively integrate your next website into your overall marketing plan. Web design, information architecture, content marketing, and SEO are all tried and true methods that can help you reach marketing goals. So keep the faith, spread the word, and make your next website the best it can be!
This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.