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Heartbleed Hits the Web, but How Hard?

APRIL 14, 2014: Christian Twiste, Vice President, Interactive Services
Website Design And Development Technology

Last week, another online security bug issue made headlines. Here’s what we should know about "Heartbleed."

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“Businesses Should Get Ready for Google Glass”

APRIL 4, 2014: Luke Anderson, Marketing Coordinator
Marketing Strategy Technology

BlueSpire’s Serge Suponitskiy, senior director of operations and technology, was interviewed in February by NJ.com on how Google Glass might impact businesses in 2014. Here are a few takeaways as “Glass” becomes more mainstream.

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"Digital is the New Traditional" TrendLab Webinar

MARCH 26, 2014: Luke Anderson, Marketing Coordinator
Marketing Strategy Online Marketing Webinar Digital Engagement

BlueSpire Strategic Marketing presented its inaugural TrendLab webinar, “Digital is the New Traditional (and the Trends That Make it So)” on March 26. In case you missed the presentation, we’ve highlighted a few significant points and provided full audio and visuals from the webinar.

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The Professional Dangers of Going Viral

MARCH 25, 2014: Luke Anderson, Marketing Coordinator
Social Media Leadership

Things can go viral for a variety of reasons. Tear-jerking stories, things celebrities say and videos of amazing feats are often shared by the thousands online. While going viral is often associated as being positive (in theory it should be every marketer’s dream), it’s just as easy to suffer negative consequences by being the talk of the internet.

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CRM: The Vision of 1-to-1 Marketing in Healthcare

MARCH 7, 2014: Guest Blogger
CRM Integrated Marketing Marketing Strategy

The Minnesota Health Strategy & Communications Network (MHSCN) partnered with BlueSpire to host a webinar focusing on CRM and the impact it can have on healthcare marketing.

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