Tips for Writing Engaging Facebook Content
JUNE 13, 2013:
Jason Douglas, Interactive Marketing Strategist
Social Media Marketing Strategy
How often do you look at a potential Facebook post and think “Is anyone really going to read this?” Or do you wonder how many “likes” a post might garner? Or how many shares you’ll get? If you are struggling with creating content, gaining more “likes” or increasing engagement, you are definitely not alone in the company profile world.
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3 Themes from the Credit Union Grow Show
JUNE 6, 2013:
Jen Joly, Director of Marketing and Communications
Leadership Marketing Strategy
The #1 reason listed by Credit Union Journal to attend the Grow Show: “Every CU MUST grow to survive.” It’s definitely true. Growth is necessary and should be high on every credit union CEO or marketer’s radar in 2013. This intimate show featured real credit union CEOs, CFOs, business development leaders and marketers who had proven case studies to share. After hearing about these case studies, I found a few outstanding themes worthy of sharing: innovation, collaboration and identity.
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Thoughts from the MAC Conference 2013
JUNE 5, 2013:
Kathy Meyer, Business Development Resource Manager/Tradeshow Manager
Email Marketing Marketing Strategy Mobile
Around one hundred credit union representatives gathered at this year’s Marketing Association of Credit Unions (MAC) Conference in Las Vegas, and the conference did not disappoint. The Bellagio was full of innovative, intelligent and interesting ideas all focused on how to better connect with credit union members. Here are a few lessons and thoughts my colleague Judy Super and I took away during our stay in Sin City (although we are technically breaking “What Happens Here, Stays Here” code).
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What Do You Know About “Millennials?”
MAY 30, 2013:
Paul Nash, Business Development
Marketing Strategy Online Marketing Targeting
A few weeks ago, Time magazine ran a cover story about Generation Y (also known as Millennials), roughly classified as people born between the years of 1980 and 2000. The article prompted some thinking about generational marketing, a popular topic due to the technology that allows us to target consumers in ways we’ve never dreamed.
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Is Your Core Processing System Holding You Back?
MAY 22, 2013:
Jen Joly, Director of Marketing and Communications
Marketing Strategy
In the mid-2000s, I began settling into my second bank marketing job at a small commercial bank with $450 million in assets—significantly smaller than my previous bank which was one of the top 10 national banks at the time. Full of optimism and ready to “rock” this conservative bank, I couldn’t wait to shake things up. I looked forward to employing more of my talents on a wider range of tasks. What I wasn’t prepared for was an archaic core processor that stood between me and the needle I wanted to move.
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