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Stay Ahead with Social Media Monitoring

JULY 1, 2014: Sarah Davy, Account Manager, Client Services
Social Media Marketing Strategy Online Marketing

With 72% of Internet users active on social media, it’s more important than ever to know what consumers are saying about your brand online. What’s the easiest and most effective way to do so? Implement a social media monitoring program.

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Email vs. Social Media Marketing: Which Takes the Cake?

JUNE 25, 2014: Ariel Relaford, Account Coordinator
Social Media Email Marketing Marketing Strategy Online Marketing

Similar to unending arguments in popular culture (i.e., cats vs. dogs, paper vs. plastic, iPads vs. tablets), there is a divide as to whether email marketing is better than social media marketing. Let’s compare the two. What channel comes out on top? That’s up to you to decide.

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Remarketing: Target Website Visitors for More Conversions

JUNE 19, 2014: Alicia Zilka, Search and Social Marketing Specialist
Marketing Strategy Online Marketing Search Engine Marketing Targeting

You’re shopping online for new clothes. You browse, but decide not to get anything and head to your next online destination. Minutes later, you see several ads on the current website from the clothes company. Wondering how that’s possible? You’ve just been “remarketed.”

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The "WWW's" of Marketing Automation

JUNE 12, 2014: Laurie Johnson, Sales Enablement Director
Email Marketing Marketing Strategy Online Marketing Digital Engagement Technology

New to marketing automation? Here’s a little background on how automation technology can help maximize revenue and efficiency at your organization.

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"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" TrendLab Webinar

JUNE 4, 2014: Luke Anderson, Marketing Coordinator
Leadership Marketing Strategy Results Webinar

BlueSpire Strategic Marketing presented its second installment in the TrendLab webinar series, “Budget + Strategy: Tipping the Balance (Sheet) in Your Favor” on June 4. In case you were unable to attend, we’ve highlighted a few significant points and provided full audio and visuals from the webinar.

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