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Part 2: Redesigning Your Email for Maximum Results

MAY 15, 2012: Grant Evans, Director of Operations and Digital Publishing
Email Marketing Mobile Results

In Part 1: Redesigning Your Email for Maximum Results, I covered the first three tips to consider when redesigning your email. Today, I’ll cover part 2.  more >>


Part 1: Redesigning Your Email for Maximum Results

MAY 9, 2012: Grant Evans, Director of Operations and Digital Publishing
Email Marketing Mobile Results

Whether you’ve just updated your brand or it’s just been a while since your email was designed, a redesign could be just the trick to help increase your open and click-through rate. 
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Facebook’s Organ Donor Initiative and Your Healthcare Organization

MAY 4, 2012: Jen Joly, Director of Marketing and Communications
Social Media Online Marketing

As someone in healthcare, you know it's no secret there is a shortage of organ donors. If you have a service line which specializes in transplants, the new Facebook organ donor initiative is a great reason to interact with your followers on Facebook, Twitter, etc.
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7 Quick Tips for Social Media: It’s Just Marketing After All

MAY 1, 2012: Brian Bierbaum, Vice President of Digital Strategy
Social Media Marketing Strategy

Slightly shift your mindset. Think about the remainder of the year. Consider these quick tips as guiding principles that you can implement or abide by to carry you through the rest of 2012.
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Does Your Brand Capture Your Voice?

APRIL 23, 2012: Kathryn Hammond, President
Branding Content Marketing

As marketers we all know that a brand is more than a logo and catchy slogan. It is the essence of an organization’s voice. The question is: how does a marketer ensure that its voice is not only on-point, but also delivered consistently across all channels?   more >>