Is Your Core Processing System Holding You Back?
MAY 22, 2013:
Jen Joly, Director of Marketing and Communications
Marketing Strategy
In the mid-2000s, I began settling into my second bank marketing job at a small commercial bank with $450 million in assets—significantly smaller than my previous bank which was one of the top 10 national banks at the time. Full of optimism and ready to “rock” this conservative bank, I couldn’t wait to shake things up. I looked forward to employing more of my talents on a wider range of tasks. What I wasn’t prepared for was an archaic core processor that stood between me and the needle I wanted to move.
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Short-form Marketing Content Trend of the Future
MAY 21, 2013:
Brian Bierbaum, Vice President of Strategy and Growth
Social Media Content Marketing Marketing Strategy Online Marketing
Massively popular and low investment content creation platforms such as Tumblr, Pinterest, Vine and many other social networks have triggered the equivalent of an “evolutionary leap” in content marketing. We are moving away from long-form editorial content to a variety of short-form and increasingly visual formats such as video, imagery and infographics.
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Developing a Successful Facebook Strategy Around “Likes”
MAY 7, 2013:
Jason Douglas, Interactive Marketing Strategist
Social Media Marketing Strategy Online Marketing
Now that Facebook and other social media outlets are commonplace in company marketing strategies, there is debate over whether the quantity of “likes” or quality of “likes” is more important. Do the overall numbers or amount of interaction reign supreme?
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The Convergence of Health & Wealth Markets
APRIL 25, 2013:
Luke Anderson, Marketing Coordinator
Leadership Marketing Strategy
BlueSpire Strategic Marketing has always focused on the markets of “health and wealth” because they embrace similar strategies to engage consumers across the globe. For example, successful healthcare payers and providers teach consumers how to live healthier and longer, while financial institutions often teach consumers how to save enough money to support their families and plan for retirement.
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How to Calculate "The Impact Equation"
APRIL 17, 2013:
Jen Joly, Director of Marketing and Communications
Branding Marketing Strategy
If you've visited with BlueSpire employees at an industry marketing event recently, you may have noticed us giving away a book, “The Impact Equation: Are You Making Things Happen or Just Making Noise,” by The New York Times best-selling authors Chris Brogan and Julien Smith. The book describes how to deliver your messages for the greatest amount of impact.
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