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Your Sales Funnel is Obsolete

JANUARY 8, 2015: Shawn Stavseth, Senior Director of Product Development
Marketing Strategy Digital Engagement Marketing Automation

Technology is a crazy thing. It’s obviously changed the way we live in almost every sense of the word—and nowhere is that truer than in purchasing decisions. Customers no longer simply whittle down a myriad of options through a funnel into a purchase, which is why we are declaring 2015 the year that customer journeys finally replace the sales funnel.

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“Ready or Not, Here Comes 2015: Marketing Trends to Master” TrendLab Webinar

DECEMBER 11, 2014: Luke Anderson, Marketing Coordinator
Integrated Marketing Marketing Strategy Webinar

BlueSpire Strategic Marketing presented the final installment in the TrendLab webinar series this year, “Ready or Not, Here Comes 2015: Marketing Trends to Master” on Dec. 10. In case you were unable to attend, we’ve highlighted a few significant points and provided full audio and visuals from the webinar.

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BAI Retail Delivery 2014: Reimagining Banking for 2015

NOVEMBER 19, 2014: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Marketing Strategy Tradeshows

Modern brand-building. Beacons. Ubiquity banking. Purpose-driven culture. Buyer lifecycles. Decentralization. Retargeting. Emotional experiences. A/B testing. Sharing economy. Omni-channel. ROI. And content, content, content. These are just a few of the terms tossed around at last week’s BAI Retail Delivery Conference in Chicago. In this post, we’ll dive into a few of the concepts likely to impact financial marketers in 2015.

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Takeaways from SHSMD Connections 2014

OCTOBER 29, 2014: Kimberly Morgan, Senior Strategist - Healthcare
Marketing Strategy Technology Tradeshows

From a keynote presentation by Earvin “Magic” Johnson to several engaging concurrent sessions, SHSMD Connections 2014 truly touched on all aspects of the latest and greatest in healthcare trends. Here are a few things my colleagues and I thought were the most influential during our time in San Diego.

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3 Takeaways from the Cornerstone CU League Conference

OCTOBER 8, 2014: Kathy Meyer, Business Development Resource Manager/Tradeshow Manager
Marketing Strategy Tradeshows

My colleague Jen Joly and I had the pleasure of joining some great credit union marketers last week at the Cornerstone Credit Union League’s Marketing & Business Development Council Conference in Oklahoma City. We’ve highlighted a few of the main themes and key takeaways from the conference.

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