Building 1-to-1 Marketing Journeys in Banking Webinar

June 29, 2016: Luke Anderson, Senior Marketing Specialist

Bluespire Marketing and Salesforce hosted a “Building 1-to-1 Marketing Journeys in Banking” webinar on June 28. In case you were unable to attend, the full recording is now available on our blog.

Today’s consumers demand brand interactions with the right message, at the right time, through the channel of their choice. For many years, 1-to-1 marketing has been an elusive dream for most financial institutions but advances in technology are now making the promise of 1-to-1 a reality.

During this presentation, marketing experts review how digital platforms are paving the way for true 1-to-1 engagement in financial services with a focus on real-world examples, best practices and more.

Other main topics from the webinar included: 

  • How to align overall business strategy with marketing technology to deliver relevant consumer-centric journeys
  • How to identify gaps and opportunities between consumer expectations and your institution’s digital initiatives
  • Powerful new ways to connect and build 1-to-1 journeys that span all channels and touch points


Access the actual presentation and toolkit referenced in the webinar here

Webinar presenters included Shawn Stavseth, vice president of product development for Bluespire; and Matt Clement, senior business consultant for Salesforce Marketing Cloud.
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