How Are You Going to Market Your Patient Portal?
APRIL 11, 2012:
Brian Bierbaum, Vice President of Strategy and Growth
Client Service Marketing Strategy
All around the world, healthcare systems are trying to advance to ensure quality service to their clients. We are also in a day and age where we depend on being connected electronically. Patient portals are a way for hospitals and clinics to stay connected with their patients online, hassle free and without wait time.
As healthcare marketers, we all know the benefits of patient portals to the overall patient experience. In addition to the convenience they provide patients, there are real cost savings for your hospital or clinic
. Plus, online consultations that address clinical issues can even generate revenue.
5 Easy Tips for Marketing your Patient Portal
Change your 'on-hold' music to introduce the patient portal.
If you've got digital signage around your facility, use it to advertise your patient portal.
Put a PC in waiting rooms and encourage patients to read about and register for the patient portal.
Include an add-on announcement with all billing statements, newsletters and e-publications. (Consider capturing Smartphone users with QR codes.)
Add a strong call-to-action on your website homepage.