Struggling with Multi-Channel Marketing? You’re Not Alone
AUGUST 15, 2011:
Jim Larranaga, Executive Vice President
Integrated Marketing Work-Life Balance
While most marketing gurus stress the importance of multi-channel marketing, what they often ignore is how stressful it can be to implement coordinated online and offline marketing campaigns. At Priority, we’ve coined the phrase “multi-channel marketing stress” (MCMS), recognizing what marketing directors across the country are feeling every day. It’s a condition brought on by a fast-paced, multi-tasking society.
If you were a college student today, you might look for a magic pill like Ritalin to help you focus on your tasks. While I wouldn’t recommend that approach without a doctor's approval, wouldn’t it be great if there was a pill specifically designed for marketing directors? What if there was a drug that would make our jobs easier? See our parody below of Markenacea, the wonder drug for marketers.
After previewing our video one person jokingly commented, "Glad to know I'm not the only marketing director with this problem." She's not alone, many others feel the same way.
What’s the Solution to Multi-Channel Marketing Stress (MCMS)?
If I were Jedi Master Yoda I might advise, “To control your marketing, hold tightly you will not.” Which is the same as saying, “Let go.” (Easy for him to say, he lived alone on Dagobah!!) One of the hardest things for people to do, is to stop doing. This is especially true for marketers who are naturally task oriented. We set deadlines, we beat deadlines and we repeat.
As the saying goes, “Do What You Do Best and Pay for the Rest.” I’m not sure who said that, but I bet she got a lot done every week and kept her life in balance at the same time. In a business context, letting go is getting approval or giving yourself permission to outsource your marketing. And if you can’t outsource all of it, at least outsource the parts you’re not best suited to implement. That might be the first step to treating MCMS.
This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.