December 8, 2011:
Brian Bierbaum, Senior Vice President of Client Solutions
As usual, my wife and I left for work at the same time this morning to get started with our days. Mine began with an unusual phone call ...
As we drove down the road in our separate vehicles, my phone call connected to the Bluetooth® in my wife's car. For the next few minutes, my wife heard my entire conversation through the speakers in her car. Lucky for me, it was a quick conversation with my Mom. And it wasn't about a gift for my wife. While the experience was both hilarious and eye opening, you may be wondering what this has to do with integrated marketing.
After the call, I thought of the conversations I have with marketers every day regarding security and privacy concerns raised by technology such as social media, mobile applications and the Web in general. Marketers' concerns are real and it is reassuring that as your hospital plans mobile applications or your financial institution ventures into social media (ambitious projects that you should be considering) that you take security and privacy seriously.
In honor of your diligence in safeguarding your clients, I have compiled a short list of great articles/posts that address many of your security and privacy concerns. Enjoy.
Privacy Advocates Raise Concerns About Security of Data in Health Apps
HIPAA and Social Media: Do You Have a Policy?
Please share other good articles/posts with readers below.
This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.