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SEO: Optimize Your Content for Bing

FEBRUARY 8, 2011: Jim Larranaga, Executive Vice President
Content Marketing Results Search Engine Optimization

When it comes to optimizing content for search results, most people focus on ways to get Google to index their content. Recently, we’ve been testing content here at Priority and have been impressed with the traffic and page rankings our content receives from Bing.

In my previous blog post, “If Fresh Content is King: Yahoo is Building a Dynasty” I illustrated how Yahoo’s Associated Content partnership with Bing is an example of how search engines are hungry for fresh content. We’re now seeing the fruits of that partnership as a way to get better page rankings by posting content on Yahoo’s Associated Content to build back-links for our clients and to improve their search results.

Below is quick tutorial (4 minutes) that shows you one way to rank high in Bing’s search results by optimizing your content on Yahoo’s Associated Content. Keep in mind, your results might vary from mine and if you’re too busy to test SEO campaigns, we can help you.

This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.

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