Webinar: PPC and SEO for Hospital Service Line Marketers

Last month, Priority’s Jason Douglas and I presented “PPC and SEO for Hospital Service Line Marketers.” Learn more by reading the recap below or by viewing the slides on slideshare (also below).

Jason and I focused the webinar on three main areas:

• Relationship Between PPC and Organic SEO                                                                                      Marketers often worry about how to balance these two tactics. We highly suggest a phased approach where you ramp up with PPC for quick wins and to gather intelligence for a long-term play with organic SEO.
• Various Search Engine Marketing (SEM) Challenges Faced by Hospital Marketers                           The biggest challenge? The disconnect between what consumers search for and what medical jargon legal requires.
• Concrete Recommendations for Implementation                                                                                      The most simple, but most overlooked recommendation? Simply sharing the keyword strategy you have developed with your PR and other corporate marketing teams.

If you’re interested in having this program or best practices on another interactive topic presented to your own team, contact Brian. I know he would enjoy presenting and handling any questions you and your colleagues may have.

This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.