Webinar: PPC and SEO for Hospital Service Line Marketers
FEBRUARY 10, 2012:
Brian Bierbaum, Vice President of Strategy and Growth
Search Engine Marketing Search Engine Optimization
Last month, Priority’s Jason Douglas and I presented “PPC and SEO for Hospital Service Line Marketers.” Learn more by reading the recap below or by viewing the slides on slideshare (also below).
Jason and I focused the webinar on three main areas:
SEO and Pay Per Click (PPC) for Hospital Service Line Marketers
Relationship Between PPC and Organic SEO Marketers often worry about how to balance these two tactics. We highly suggest a phased approach where you ramp up with PPC for quick wins and to gather intelligence for a long-term play with organic SEO.
Various Search Engine Marketing (SEM) Challenges Faced by Hospital Marketers The biggest challenge? The disconnect between what consumers search for and what medical jargon legal requires.
Concrete Recommendations for Implementation The most simple, but most overlooked recommendation? Simply sharing the keyword strategy you have developed with your PR and other corporate marketing teams.
If you’re interested in having this program or best practices on another interactive topic presented to your own team, contact Brian. I know he would enjoy presenting and handling any questions you and your colleagues may have.
This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.