2012 and 2013 Hospital Marketing Trends: We Want Your Input!
JANUARY 12, 2012:
Brian Bierbaum, Vice President of Strategy and Growth
Social Media CRM Mobile
The Society for Healthcare Strategy and Market Development is working hard to bring Connections 2012 attendees a line-up of speakers that address topics on top of your to do list for 2012 and 2013. Below are some insights into what I think will be hot topics in 2012 and an opportunity to give your feedback.
2012 Hospital Marketing Trends
Below are my two cents. What do you think?
In 2010, social media was the buzz at conferences around the world, including SHSMD Connections. By 2011, my impression was that most of you had gotten social media policies in place, budgets approved and had a few successes under your belt. During that time, mobile marketing began to take some of the spotlight. I think hospitals will be looking to address the mobile boom by optimizing existing Web properties, developing native mobile apps and experimenting with mobile based social networks.
CRM and PRM
Customer Relationship Management (CRM) and Physician Relationship Management (PRM) systems are not new to healthcare. However, they seem to have recently become more attractive to marketing departments. Many of you have been collecting data on your marketing efforts for years and want to put it to use to as a strategic asset to improve your outreach efforts. (SHSMD has a great Webcast scheduled - From Tracking Tool to Strategic Asset: Getting the Most Out of Your CRM System.)
Social Media (Again?)
You might be wondering why I'm listing social media after saying it was hot in 2010. Well, it's time to reflect on the successful and not-so-successful efforts of the past year - and grow from them. Expect to hear continued social media buzz.
So what's your take? Please feel free to comment below or take the LinkedIn Poll.
This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.