Webinar: How Financial Institutions Are Leveraging Social Media

Last month, Priority’s Brian Bierbaum presented “How Financial Institutions Are Leveraging Social Media”. I recently interviewed him to hear what he had to say about the presentation.

Brian explained to me that he covered a lot of ground, but focused on:

• Examples and case studies showing how credit unions and banks are using social media on channels such as Facebook, Twitter, LinkedIn, blogs and Foursquare
• Various social media tactics that could be employed depending on your bank or credit union's social maturity level
• Recommendations for addressing compliance, ROI and budget questions from your C-suite or board of directors

He also highlighted a question about problems with examiners’ concerns of social media. One tip he provided attendees was to “write down all of the scenarios you believe could occur, then list who is responsible, what is a standard response and how long it should take to respond. If you can present that plan, you can show how you’re in control.” Consider preparing a table, such as what is provided in Brian’s post Example Social Media Engagement Model for Banks and Credit Unions.

If you’re interested in reviewing the slides, you can see them by viewing the presentation on Slideshare below.

If you’re interested in having this program or best practices on another interactive topic presented to your own team, contact Brian. I know he would enjoy presenting and handling any questions you and your colleagues may have.

We would love to hear your social media success stories and tips. Please feel free to leave your comments below.

This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.