BlueSpire Strategic Marketing - Marketing That Inspires

Google +1, Facebook -1?

JULY 27, 2011: Jen Joly, Senior Director / Marketing, Communications and Brand Management
Social Media

When I first heard about Google+, the first thing I thought was "what happened to Google Buzz?" I realize this was a silly question given that most experts had considered Buzz dead for a long time, but I wondered (and still wonder) if Google+ could gain any traction given it failed to generate a real network of scale in the past (and I hadn't even recalled Google's other two social media failures OpenSocial and Wave).

Like most marketers, curiosity drew me in anyhow - I didn't want to risk being on the sidelines as all of my colleagues reveled in some great, shiny new toy. Unfortunately, I'm sitting here weeks later feeling a little disappointed with somewhat empty circles and wondering what applications for business will eventually be announced.

So if you missed the news (it is summer after all), Google+ launched last month and set the social media press on fire. A great PCWorld article covering the initial thoughts on Google+ for business stated:

"As the first wave of social media forced businesses to become transparent and compelling online, this next wave of relationship relevancy will again push them to take their customers and their relationships more seriously."

Other slightly ambiguous statements about Google+ and its possible impact on business followed, as did the announcement that Google was asking businesses to stay out of Google+ "for now" as they developed their "business experience." Does it mean that Google doesn't have a fully defined plan yet? Probably. Does it mean that their plan will be anything less than stellar? No one knows. Facebook knows that Google has a powerful name and might I say, better brand - and they aren't taking any chances. Facebook released a new guide yesterday for business.

And, more importantly, no one knows whether or not Google+ will have the power to lure away some of Facebook's more than 750 million active users - or if Google+ will be used in addition to Facebook, Twitter, LinkedIn and any other social media to come after it.

For now, we as marketers should realize it's not about Google winning and Facebook or Twitter losing per say, but that social media is winning. The message we need to take away is that social media isn't going anywhere and sitting on the sidelines is no longer an option. While we all may not be Ford (lucky enough to be able to be a business beta tester for Google+), we all have to pay attention. Social media continues to keep marketers on their toes!

Are you engaging your audience through social media? How have you found success? Please comment below.

I couldn't finish without including this. If you joined Google+ and are looking for a little commiseration, I really enjoyed this post: "Google+, Am I Forcing This Relationship?"


This blog post was originally published on the Priority Blog at Priority Integrated Marketing is now BlueSpire Strategic Marketing.

Share this post

BAI Retail Delivery 2014: Reimagining Banking for 2015
Apple Pay: Why Should Financial Marketers Care?
Every Marketer is a Leader
Trend Alert: Make It SIMPLE
Credit Union Boards: A Marketing Evolution Roadblock?
Financial Marketing for Compliance 101
3 Themes from the Credit Union Grow Show
Is Your Core Processing System Holding You Back?
How to Calculate "The Impact Equation"
Best Practices for Creating Positive Impact on Readmission Rates
Marketing’s Role in Customer Service
Using Content to Drive Service Line Traffic to Your Hospital
Lessons Learned at BAI 2012
How Do You Measure Up to Your Peers?
Healthcare Literacy and Marketing’s Role in the ACO Model
Facebook’s Organ Donor Initiative and Your Healthcare Organization
Engaging Employees While Launching a New Brand
Spending on Content Marketing Rose in 2011
Interview with Ken Parker of Valley Health System: Service Line Marketing
Thank You to The Thank You Economy
Happy Thanksgiving: State Farm®, William Shatner and Turkey Fryers
Helpful Steps for Invigorating Your Educational Content Marketing
The Mobilenator
5 SHSMD Conversations from Phoenix
5 Excellent Infographics (and Why They're Excellent)
Need Ideas? Feedback? Try Crowdsourcing
3 Ways to Promote Your Physicians (With or Without Them)
LinkedIn Poll: Marketing Spending and Staff for 2011
Hospital Branding Campaigns: David vs. Goliath
3 Reasons You Should Add Video to Your Marketing in 2011
Society for Healthcare Strategy and Market Development's Emerging Media Handbook
2011 Social Media Resolutions for Financial Services and Healthcare
Happy Holidays, Oprah's Favorite Things and Netflix
Bucking the Recession? Focus on Customer Acquisition Online
3 signs mobile health marketing is on the rise
Google Instant and Your SEO Strategy
Fair Use of Copyrighted Material: 4 Factors to Consider
Takeaways from the 2010 ABA Bank Marketing Conference
Starting a Business Blog? Step Three: Managing a Business Blog
Starting a Business Blog? Step Two: Launching a Business Blog
Starting a Business Blog? Step One: Developing a Blog