3 Criteria for Winning Financial Institution Marketing Awards

Everyone likes to be recognized for a job well done. You work hard to produce unique marketing to promote your financial institution. But, how do you know if your work is worthy enough to be considered a contender for awards?
 
A couple of weeks ago I was in Dallas to judge the Texas Credit Union League “Lone Star” marketing award submissions. There were more than 200 entries covering 23 different categories including email marketing, radio/TV advertising, websites, direct mail, social media and others.
 
So what do judges look for when reviewing award entries? Here are 3 major areas you should be ready for the judges to critique:
 
Accuracy. Is the content effective in helping communicate the message? You may have the best design, but if there are typos on the entry form or worse yet, on the piece itself, it won’t be an award winner.
 
Creativity. Does the design and creativity enhance the idea and make it better? Does it help further communicate the message? What is the quality of the piece?
 
Results. Did you supply the initial objectives and results so the judge will know if they were met? Be as detailed as you can.
 
One last tip, follow the entry form instructions; you don’t need to show your creativity on the form, show it in your work.
 
There were so many great submissions from financial institutions of all sizes. Keep up the good work and be proud of a job well done!