June 29, 2011:
Brian Bierbaum, Senior Vice President of Client Solutions
Blogging is becoming more and more prevalent in the accounting profession. Michele Golden, one of the Top 100 Most Influential People in Accounting according to Accounting Today, has a blog where she lists the many accounting firm and related industry blogs currently out there. If you watch it for some time, you will notice that it is growing every month. I think this is a clear indication that the accounting industry is integrating digital content into their marketing mix in a good way.
The best blogs use language that is rich, but not over saturated with the right keywords. They also incorporate a good mix of thought leadership and engaging content (humorous language and videos, well executed interviews, good counterpoints, etc.). Are you just getting started? These three posts from Jen Joly, our marketing and communications manager, should help you get going.
Here are a couple of blogs Michele Golden listed that I find to be done particularly well (and why):
Are you starting a blog for your firm or are you looking for ways to improve your current blogging efforts. Feel free to ask me a question below, send me an email or contact me on Twitter!
This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.