BlueSpire Strategic Marketing - Marketing That Inspires

Online Videos: My Aunt Linda Goes Viral

MARCH 26, 2010: Jim Larranaga, Executive Vice President
Social Media Content Marketing

My Aunt Linda lives alone and has more time to surf YouTube than I do, and considering she still has dial-up access through AOL, I’m not sure how she loads all the videos she keeps forwarding to me at work.

Her subject line is always the same, “Another good video from the Internets” – plural as if there’s more than one world wide web that she’s surfing with her analog line. Here’s her latest video about an 89 year old woman who has put on 540,000+ miles on her automobile. In fact, her 1964 Mercury Comet Caliente has outlived her three husbands! What is amazing about this video is its viral stats.

Views: 6,362,967
Comments: 419
Favorite: 99

It’s also one of my own most popular forwarded and re-tweeted links. I usually create a url to track my links and I’m always surprised at what people in my network think is worth forwarding. Sure, my white papers or industry links get pushed around once in a while, but it’s my Aunt Linda’s crazy videos and jokes that often get the most traction. I guess I’m learning from Linda that everyone likes a little diversion each day, something to take their mind off work, something worth forwarding to their friends. Maybe there's a lesson in here for marketers: Good content is good content.

She might be retired, but she’s busy each day in the business of making people smile -- a viral message everyone seems to appreciate.

This blog post was originally published on the Priority Blog at Priority Integrated Marketing is now BlueSpire Strategic Marketing.

APRIL 16, 2010 : Mary Maloney

My beloved grandmother owned a Mercury Comet for many years, and she loved that car!

MARCH 26, 2010 : Brian Bierbaum

89 yr old women should not be putting that many miles on a car.

Speak up!




Share this post

The Best Content Marketing Is Not Marketing
Mystery Shopping Gains Momentum in the Digital Age
Content Is King, Even on Facebook
How to Sell Your Marketing Plan to the CEO
Brand Personas: Put a Face to Your Brand
Baby with an iPad: the Next Generation of Content Users
Big Brands Rely on Content Marketing. Do You?
Webinar: How Financial Institutions Are Leveraging Social Media
The Struggle of Branding in a Digital World
Healthcare Accountability, Integration and KISS at Greystone in Orlando
Want a Greater “Share of Wallet”? Think Mobile
Struggling with Multi-Channel Marketing? You’re Not Alone
Good Content: What If Facebook, Gmail and Hotmail Don’t Like Your Marketing Messages?
Health and Wealth: The Convergence of the Healthcare and Financial Services Industries
Research Shows Email Dominates Mobile Usage
Without Free Checking, Will Banking Relationships Be Stronger?
Email Marketing: Which is the Bigger Challenge, Content Creation or List Building?
Trust Agents: Using the Web to Build Influence
SEO: Optimize Your Content for Bing
Web Content: How to Beat Spammers at their Own Game
6 Easy Ways to Leverage QR Codes in Your Marketing
Does the Long Tail Still Exist?
The Better Facebook Strategy for Business
Let Go, Customers Control Your Brand
If Fresh Content Is King: Yahoo Is Building a Dynasty
Old Spice Combines TV, Twitter and YouTube Efforts to Boost Brand
Facebook Thinks Email is “Probably Going Away” (Really!?!)
Creating Compelling Content: Marketing Tips for Bringing Passion to Your Brand
Has Facebook Peaked?
How to Beat Writer’s Block or Die!
Facebook is Supposed to be Funbook Gets Extreme Makeover
Content Marketing: Every Marketing Department Is a News Room
Enough Small Talk: Let's Try Speed Dating
What Would Steve Jobs Do? (WWSJD)
What’s All the Buzz About the Inbox?
Using Mobile Social Media for Crisis Communications
The Battle for E-Books: A Lesson for Marketers
Are You Ready for Retirement? It Could Be Around the Corner.
The De-evolution of Written Language (and Goodbye Apostrophe)
6 Ways to Grow Your Twitter Followers
The Greatest Corporate Gift: The Untapped Potential of Your Team
One Email Address to Rule them All
Give Your Customers a Nudge
How Small is Your Tribe?
Digital Textbooks on Campus: When Will It Catch On?
Facebook at Work and Texts in Church?
Management 2.0: Play to their Strengths