Online Videos: My Aunt Linda Goes Viral
MARCH 26, 2010:
Jim Larranaga, Executive Vice President
Social Media Content Marketing
My Aunt Linda lives alone and has more time to surf YouTube than I do, and considering she still has dial-up access through AOL, I’m not sure how she loads all the videos she keeps forwarding to me at work.
Her subject line is always the same, “Another good video from the Internets” – plural as if there’s more than one world wide web that she’s surfing with her analog line. Here’s her latest video
about an 89 year old woman who has put on 540,000+ miles on her automobile. In fact, her 1964 Mercury Comet Caliente has outlived her three husbands! What is amazing about this video is its viral stats.
It’s also one of my own most popular forwarded and re-tweeted links. I usually create a Bit.ly url
to track my links and I’m always surprised at what people in my network think is worth forwarding. Sure, my white papers or industry links get pushed around once in a while, but it’s my Aunt Linda’s crazy videos and jokes that often get the most traction. I guess I’m learning from Linda that everyone likes a little diversion each day, something to take their mind off work, something worth forwarding to their friends. Maybe there's a lesson in here for marketers: Good content is good content
She might be retired, but she’s busy each day in the business of making people smile -- a viral message everyone seems to appreciate.
This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.