You Have Marketing Data, Analytics, Dashboards. Now What?
MARCH 16, 2012:
Brian Bierbaum, Vice President of Strategy and Growth
Social Media Email Marketing Mobile Search Engine Optimization Website Design And Development
ROI, dashboards, CRM, analytics ... Did I miss any of the overused buzzwords we hear as marketers? Once you have access to your marketing data, what are you doing with it? Are you making more informed decisions or are you afraid of what you will find?
Or worse ... are others in your organization worried a world of accountable marketing will cause various slush funds to be redirected to marketing? I am going to demonstrate what you can gain by spending just 30 minutes analyzing your data.