May 11, 2010:
Brian Haugen, Interactive Marketing Strategist
A blog called Disc Makers had a great social media content marketing overview covering how indie artist Making April systematically went from 0 to 1,000 sales a week on iTunes in one year?. This part of the post stood out to me: "Another of their strategies was to send out a bulletin every single day. Not a hypey bulletin pushing themselves, but a simple one that would engage their fans by asking a question like, 'Should we get chunky peanut butter or smooth.'"
This content is perfect for getting visibility. Every time the band asked funny/quirky questions, they got a lot of interaction with their audience—like free advertising. On Facebook, if you comment on someone else’s post, it shows up in your news feed where all of your friends see it. The average Facebook user has 130 friends.
The article says that they were getting "600+ comments a day" on MySpace. If MySpace's friend statistics are similar to Facebook, that would be 130x600=78,000 impressions per day for them!
This is a great lesson showing that good content marketing swims WITH the current. When developing your social media content strategy, be sure to think really hard about what your readers want, and what they would feverishly pass along to their friends. If you're able to meet this criteria, the return will follow (just be sure to have a conversion mechanism waiting for them when they start banging down your door).
This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.
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