May 24, 2011:
Jim Larranaga, Executive Vice President
When you review the comScore info below, it’s easy to see how prevalent email usage is among mobile consumers. Devices like the iPhone and the Android operating system make it easy integrate social media and entertainment to our phones, however, the number of people using mobile for email is growing at a tremendous rate. According to this study, "in November 2010, 70.1 million mobile users (30 percent of all mobile subscribers) accessed email on their mobile." And check out the growth in daily mobile email users!
Marketers like Groupon are well aware that mobile readers are willing to act on offers and drive foot traffic to retail locations.
Now that you know how mobile your email campaigns are, why not leverage this knowledge? Here are a few tips:
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