4 Ways Banks and Credit Unions Can Use Pinterest to Their Advantage
MAY 22, 2012:
Emily Kiryluik, Marketing Coordinator
Social Media Marketing Strategy Online Marketing
By now most of you are aware of Pinterest
and the powerful tool it has become. Many in financial services are still somewhat hesitant to expand to this particular social media network because they aren't necessarily an industry driven by visuals. We disagree.
Getting your firm started on Pinterest is as easy as pinning
pictures from your website, a simple way to drive traffic to your page and share what exactly it is you do. If this still doesn't strike your (P)interest, here are four sectors you can use to promote your brand on the social media site:
Financial organizations who offer credit cards can invite their cardholders to post pictures of unique purchases their clients have made using their card. Examples include concerts, once-in-a-lifetime trips, engagement rings, wedding venues, etc.
Banks and credit unions can advertise their contests currently going on as well as prizes contestants could win. Bonus points for employees having fun with internal aspects of a contest, images of winners accepting their prizes and so forth.
Customers and members can post pictures of vacations, gadgets or gift cards they received when they traded in their rewards points.
Adjusting to retirement life isn't easy. Prudential used retirement as a gateway to interact with clients by starting their Day One
campaign. The project encouraged recent retirees to post a picture of themselves on their first day of retirement; the idea was such a success Prudential turned it into an advertisement during the Super Bowl. This wonderful concept could translate to many other significant life changes: parenthood, homeownership, college graduation, etc.
Has your financial organization started using Pinterest? Please share any tips or lessons for other financial services marketers below!