How Important Is Local Search to Your Organization?
SEPTEMBER 29, 2010:
Brian Bierbaum, Vice President of Strategy and Growth
Search Engine Optimization
Facebook and Twitter both recently announced deals with Localeze, a business listing service that supplies local business information online. Since the deals were inked, both Twitter and Facebook have launched their version of "Places," which make it easy for people to find and share the location of people and businesses. I will cover two quick things you can do now to prepare for the adoption of these tools and how they could impact foot traffic to your branch or clinic.
What Could This Mean for Your Branch or Clinic?
Clearly Twitter and Facebook are making a push to become more relevant to local businesses and service providers, which is great for you! As they continue to make it easier for anyone with a mobile phone to "publish" their opinions on experiences at your locations, you will want to consider how your organization will utilize these services. Will you simply be sure you have a positive presence or will you embrace them to drive traffic to your branches or clinics?
What Can You Do Now?
Start by registering with Localeze.
You can add your organization to their listing or make sure it is up-to-date. Here is the link to do so. I recommend taking a few minutes to setup your account and make sure your information is accurate and available.
Claim your organization's Facebook Places Page.
Claiming your place page is easy to do. Simply browse to your place from a mobile phone and click the "Report This Place - is this your business?" Do you have several branches or clinics? Don't forget to claim each location.
Check your local listings on other location-based sites.
Below is a list of some major sites you will want to check.
Continue to watch for other location-based sites that will help you promote your local business. With all of the buzz about Foursquare and the recent announcement that Verizon is investing in a location-based mobile platform, there are sure to be more sites coming soon.
This blog post was originally published on the Priority Blog at priorityresults.com/blog. Priority Integrated Marketing is now BlueSpire Strategic Marketing.