PROJECT DESCRIPTION AND OBJECTIVE
Grand Itasca Clinic & Hospital is an integrated multi-specialty clinic and hospital serving the Grand Rapids, Minn., community. In today's economy, many healthcare organizations have limited resources for marketing communications. Grand Itasca needed a cost-effective way to reach the widest audience and tell its stories while highlighting its staff and initiatives.
Grand Itasca and Bluespire Marketing worked together to produce a customized annual report using Grand Itasca-generated local photography, along with custom design and content produced by Bluespire’s team of experts. The custom annual report publication also incorporated Grand Itasca's patient advisory board recommendations that the organization provide a more emotional appeal to the community.
Grand Itasca was able to move from the three brief vignettes covered in its previous annual report to seven in-depth stories. Working with Bluespire, Grand Itasca was able to accomplish the feel they were looking for and stay within budget. The report has received very positive feedback.