Froehling Anderson is a leading Minneapolis CPA firm providing business consulting, tax, audit and accounting services to businesses for more than 60 years. Froehling Anderson was interested in freshening up its website's design, improving lead generation capabilities and making it easier to update content.
BlueSpire Strategic Marketing suggested that a search engine optimization (SEO) foundation should be implemented along with the website's redesign. BlueSpire felt the SEO foundation would increase Web lead generation because strategic SEO is heavily intertwined with how a website's information is organized, pages are coded and page copy is written. In addition to analyzing online search behavior and forming a keyword strategy for each page of the website, BlueSpire recommended that Froehling Anderson start a blog to further build on the new SEO foundation.
BlueSpire provided strategy for and implemented a fully customized WordPress-based website with an on-page SEO foundation for Froehling Anderson in just four months.
* Non-branded traffic does not include employee names, Froehling Anderson or similar.
Two months after launch, total non-branded search traffic increased by 587%.
The long tail of keywords – meaning the number of different search terms that people found the site from – increased from a monthly high of 87 to a new high of 125. The long tail of keywords will continue to grow as Froehling Anderson's staff now writes posts on business consulting and tax topics that follow the keyword strategy.
Inquiry calls and emails from the website improved by 29%.
The percentage of visitors who viewed only one page decreased from 52% to 38% and visitors who viewed the site for 10 seconds or less decreased from 62% to 44%.
For the full results and details of the project, download the full case study below.
Download Full Search Engine Optimization Case Study (PDF:254k)